Strengthen quality control! Yangmatou launches official direct sales of luxury goods

Recently, the Yangmatou platform announced the launch of “official direct sales of luxury products”.

It is understood that the official direct sales of luxury goods was jointly launched with global buyers. Each signed buyer has undergone a "background check", and the source of goods and overseas residence permit must be reviewed before they are qualified. At the same time, the buyer's information will also be made public for multi-party supervision.

When users place an order from a luxury brand, the ordered product will be sent to the authentication center for authentication, and then the authentication certificate will be placed before being mailed out. It is reported that when the product successfully passes the authentication, it will receive a complete set of anti-counterfeiting marks including an electronic version, anti-tear and anti-counterfeiting stickers, and digital codes, and users can use the digital code to directly know whether the product is genuine.

Every measure taken by the Yangmatou platform is aimed at strengthening quality control to enhance consumer satisfaction and trust.

Yangmatou was officially established in 2009. Since its establishment, the development of the platform has been inseparable from the suggestions and encouragement of consumers, and Yangmatou has also been improving its product quality control system time and time again.

The editor learned that in 2017, Yangmatou established the "Eagle Eye Alliance" in order to monitor the three links of pre-sales, sales, and after-sales. Before sales, all merchants and buyers must be reviewed by a professional team, and all application materials will be screened; during sales, the behavior of buyers and buyers will be monitored, and the system will automatically screen high-quality merchants; after sales, consumers will also enjoy the platform's authentic guarantee service of three times the price of fake products.

In recent years, more and more consumers have chosen to buy luxury goods in China. Data shows that in 2020, luxury goods consumption in China increased by 48%, reaching 346 billion yuan.

Of course, competition in the domestic cross-border luxury e-commerce market is equally fierce. Global Shopping and Tmall Global have also frequently launched various new functions and systems, and the traffic is very considerable.

It has to be said that Yangmatou has been making progress in strengthening quality control and has also gained a place in the domestic cross-border luxury goods market. It remains to be seen whether it can stand out among many strong competitors in the future.        

Yang Pier

Luxury