With 7.7 million active users, Latin American e-commerce company Dafiti’s revenue increased to US$192.5 million last year!

Dafiti, a Latin American fashion e-commerce platform , is affiliated to the Global Fashion Group and is the largest online fashion store in Brazil . Its main target markets include Argentina, Chile and Colombia . It can be said that it has surpassed Amazon in the fashion field!

Dafiti, the "Netflix of fashion", has revenue of $192.5 million in 2020

According to a recent report by the fashionnetwork website, Dafiti's revenue increased by 31% to US$192.5 million (3.4 billion reais) in 2020. At the same time, Dafiti's customer base grew by 31.2% in the fourth quarter of last year, and the number of active customers expanded to 7.7 million.

( Dafiti official website)

Founded in 2011, Dafiti will celebrate its tenth birthday this year. The platform not only sells its own brand products, but also provides sales channels for other merchants . The number of brands settled in the platform has reached 5,000, and the business share of stores settled in the platform has reached 30% .

In addition, Dafiti's online platform has more than 100,000 product categories, covering shoes, clothing, luggage, perfumes, and beauty products .

Interestingly, Dafiti has a lofty goal, which is to become the "Netflix of fashion" , so that when people mention fashion, they will think of Dafiti, just like when they mention movies and TV series, they will quickly think of Netflix. In addition, Dafiti also wants to achieve further growth and become the "industry benchmark"!

Betting on logistics business, Dafiti builds the largest logistics distribution center in Latin America

As Philipp Povel , co-founder and CEO of Dafiti , said, if the goods are not delivered on time, then it is meaningless to charge a lower commission to encourage merchants to join the platform. Therefore, Dafiti is launching the Dafiti Log logistics service to support partners in delivering goods.

One of the goals of the logistics service is to speed up the delivery of orders and simplify the return and exchange process for customers, including improving its door-to-door collection business, which was first launched in Sao Paulo, Brazil.

In addition, Dafiti has opened the largest distribution center in the fashion e-commerce field in Latin America , covering an area of ​​54,000 square meters. It is equipped with an innovative automation system controlled by artificial intelligence, which can automatically distribute 5,000 products per hour, thus reducing the distribution time from 24 hours to 2 hours.

（ Dafiti's logistics distribution center）

Dafiti is well aware that faster and more efficient logistics are the key to generating more profits. As people spend more online, the solution to meet the high demand is to invest in logistics and distribution.

However, online sales in Latin America currently only account for a small part of fashion retail, accounting for between 5% and 7%, while in China this proportion has reached 40%. Therefore, Malte Huffmann, co-founder of Dafiti , commented: "There is still a huge market that has not been developed."

Latin America

Dafiti