Search volume surges 400%! TikTok reveals Ramadan consumption trends, two categories of products are selling like hot cakes

Short video applications are changing the world. Comedies and musical skits bring happiness to people, but at the same time, they have also become a "treasure platform" in the eyes of businesses, brands and sellers .

TikTok : Consumption trends change, various data rise

TikTok , the short video social platform owned by ByteDance , said that the platform's influence can benefit more brands during this year's Ramadan .

During the Ramadan season last year , TikTok first revealed the characteristics and habits of Malaysian consumers, as TikTok clearly recognized that the changes in consumption trends have had an impact on brands.

Imran Khan, TikTok's marketing communications manager, said: "Although it has been a year since the outbreak and the nationwide movement control order, this has not affected people's enthusiasm during Ramadan."

Imran Khan said that during the Ramadan season last year, TikTok user engagement increased by an average of 12.5%. 52% of users said they learned about new products through brand video ads on TikTok; 61% of users thought the ads on the platform were unique; and 67% of users said the TikTok platform showed unprecedented advertising creativity.

He added: “90% of users have seen ads on TikTok, and more than half ( 56%) of them will search for information about related products after watching the ads. ”

The purchasing power in Malaysia and Indonesia is strong, and these products are hot-selling

In addition to consumption trends, iPrice data shows that Malaysian consumers ' shopping habits have changed during Ramadan, with 28% of consumers increasing their online shopping frequency and 23% of consumers also increasing their online shopping volume.

Data shows that consumer electronics and prayer necessities have the highest sales. Among them, the search volume of " sarong " has increased by 3.7 times , the search volume of " prayer mat " has increased by 1.5 times , the search volume of tablets has increased by 2 times , and the search volume of smartphones has increased by 4 times .

Data from AppAnnie shows that people spent nearly 3.5 billion minutes in shopping apps during Ramadan .

It is worth mentioning that the main consumption areas during Ramadan are around Malaysia and Indonesia. During Ramadan, content about fasting, breakfast, blessings, etc. will attract more users, while during Eid al-Fitr, more users will focus on family gatherings and travel .

TikTok is attracting more buyers and sellers, and its business content will become more extensive, gradually becoming a new large-scale social media marketing platform.

TikTok

Ramadan

Malaysia