Big move! Reddit reaches partnership with agency OMG

In order to continue to expand advertising opportunities, the American social news website Reddit recently announced   A new corporate partnership agreement has been established with Omnicom Media Group (OMG) . Notably, this is the first such agreement for the platform .

Let’s first look at the two parties involved. The social news site Reddit has more than 52 million active users every day, covering 100,000 different subreddits ( subreddit refers to interest-based communities on Reddit ).

As of February 2021, Reddit is the 18th most visited website in the world and the 7th most visited website in the United States, according to Alexa Internet .

Through its various agencies, OMG has reached more than 5,000 advertisers in more than 100 countries.

Under the new partnership , OMG’s agency brands – including Hearts & Science, OMD, PHD and Resolution – will be able to access a range of strategic and commercial benefits to enhance their advertising efforts on the Reddit platform .

OMG clients have privileged access to Reddit’s advertiser-facing tools , including innovative products like Reddit’s creative strategy team , education and training tools , early ad product and feature testing, measurement and reporting, data, and Reddit’s unique insights capabilities.

With access to these tools, teams, and resources, OMG customers will be able to more effectively engage with Reddit users .

This partnership between Reddit and Omnicom is similar to the deal between TikTok and WPP last month, both representing partnerships between the social media company and a specific large agency group.

Reddit and OMG said that their cooperation is significant because interaction through interest-based platforms provides brands with an opportunity to connect with consumers. It is foreseeable that this new partnership is expected to bring huge development opportunities to Reddit and advertisers .

Over the past few years, Reddit has been working to effectively clean up its platform to maximize its advertising potential. Over time, Reddit users have also become more accustomed to the interstitial ads and sponsored posts on the platform .

Sal Candela, president of U.S. investments at OMG, also mentioned : “At a time when brands are more focused than ever on building emotional connections with consumers, Reddit’s community provides brands with a unique opportunity to interact with customers.”

Although Reddit is not the main battlefield for sellers to place social advertisements , this cooperation also highlights Reddit ’s increasing attention to advertising activities , which may bring new development opportunities to the advertising campaigns, and sellers can also pay more attention to it .

Reddit

OMG

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