Quick Look for Sellers: Main Groups and Preferences of Indonesian Online Shoppers

Against the backdrop of the epidemic, the number of online shopping consumers in Indonesia has skyrocketed, the installation rate of shopping apps has increased significantly, and the traffic to e-commerce websites has also increased significantly, allowing many sellers to see new business opportunities.

So, who are the main groups of online shoppers in Indonesia, and what are their consumption preferences? Let’s take a look!

Main groups

1. Consumers who put convenience first

The reason why these consumers choose online shopping is to save time and get the most convenience. They usually live in crowded and prosperous areas. For them, the more popular electronic products are very attractive.

2. Mom

Mothers who have to take care of children and do housework every day are often the main force of online shopping. Since they do not have much time to go shopping, online shopping has almost become their only way to shop.

        3. Young people who focus on their careers

This type of online shoppers are generally self-employed business owners. Since they do not have sufficient manpower, they choose to place orders online and have the goods delivered directly to their door.

        4. Millennial Muslims

The purchasing power of Muslim online shoppers born in the millennium should not be underestimated. They tend to prefer trendy Muslim products that satisfy their religious beliefs while keeping up with trends.

What factors influence consumers' choices when shopping online? According to a previous survey by Deloitte, the factors that influence consumers' shopping are roughly as follows ↓

1. Is the price/performance ratio high enough?

26% of the respondents said that the prices of products purchased online are generally lower than those purchased offline, and the cost-effectiveness is very high.

        2. High credibility of product reviews

14% of respondents said that reviews of online shopping products can be used as a reference and are highly credible.

        3. Practicality

31% of the respondents said that they value the practicality of this shopping method more, as they can complete their shopping smoothly without leaving home and have full knowledge of product information.

        4. Offers and discounts

12 % of respondents believe that products are more attractive when merchants offer larger discounts or offers.

        5. Product Diversity

As we all know, online products have a complete range of products, including not only local products but also imported products from many other countries. 17% of the respondents attach more importance to this.

Indonesia

Southeast Asia