AliExpress Russia releases this year's latest fashion trends

The survey found that unlike the past preference for suits and jeans, Russians now prefer pullovers and jogging pants. Compared with last year, consumer demand for pullovers has increased by 11 times, and demand for jogging pants has increased by 4 times. In addition, Russians' demand for canvas shoes and heated vests has increased by two and a half times and one third respectively. This proves that Russians pursue comfort.

In Moscow, locals' demand for eco-friendly bags is 1.4 times higher than last year, and demand for clothing care products (such as shoe cleaning kits and odor neutralizers) is 9 times higher than last year. Another point is that Muscovites prefer colorful masks, such as masks with wave patterns.

Last year, casual style was also popular in St. Petersburg, but this year it has turned to military style. The survey shows that the demand for military wide belts in St. Petersburg has increased by 1.8 times compared with last year, and the demand for leather bracelets has doubled. At the same time, the demand for tights among women has increased by 4.7 times.

However, in Krasnodar, the sporty style is still popular. The demand for sneakers among Krasnodar residents has almost doubled. In addition, locals also like Western European style. It is understood that the demand for corduroy bags with tassels has increased by 1.3 times; the demand for dresses with ruffles and sewn wide belts has increased by two and a half times.

In Yekaterinburg, long fur coats made of faux fur and bohemian-style bracelets were hot-selling items, with consumer demand for these items increasing by 1.2 times and 1.6 times, respectively.

In Kazan, comfortable office clothes have become the main theme of local residents. The typical autumn look here includes office pencil skirts and oversized turtleneck pullovers. As for the mask style, the most popular one in Kazan is the one with butterfly patterns.

It is noteworthy that messenger bags with USB ports and safety locks are more often chosen in Nizhny Novgorod than in other regions. The demand for such goods in the region has increased by a third compared to last year. Nizhny Novgorod residents also attach importance to the manufacturability of other details of their wardrobe. For example, this year city residents were 1.8 times more likely to choose heated insoles. Among the shoe types themselves, the most popular in the region are practical square-toed over-the-knee boots. The demand for them has increased by 1.4 times compared to last year. In terms of clothing, residents of Nizhny Novgorod most often choose high-necked knitted dresses. Such products continue the trend towards secure closed wardrobes, with demand increasing by one and a half times.

In Novosibirsk, last year's fashion trends in the region - flannel shirts and warm jackets - have been replaced by a new one. This year, residents of the region are more likely to choose oversized pullovers with geometric prints and homemade basic T-shirts. The demand for such goods among local residents has increased by 9 times and 1.5 times respectively compared to last year. At the same time, sales of jewelry have also increased. The demand for them among Novosibirsk residents has increased by a third this year. In most cases, residents of Novosibirsk choose rings of neutral metals with gold plating. At the same time, they choose non-standard geometric shapes or irregular models. When it comes to mask styles, Novosibirsk residents prefer masks with rhinestone patterns.

Russia

Trends