Sales surged 235%! Mother's Day is coming, and the British love to buy these...

British retailer Argos has both physical stores and online businesses, and currently about 58% of its sales come from online sales. The Argos website is the third most visited retail website in the UK, with nearly 1 billion online visitors each year, and is very popular among British consumers.

Sales soared 235%, Mother's Day series products are hot-selling

Recently, a survey conducted by Argos on 2,000 Britons showed that British adults plan to spend an average of 60.14 pounds on their mothers on Mother's Day, and sales of Mother's Day-related gifts on the Argos website have soared 235% compared to last year.

It is reported that when British people are choosing gifts for the upcoming Mother's Day, the most popular gifts are Dyson and Remington tools. At the same time, British shoppers are also beginning to flock to personalized jewelry, with searches for it increasing by 61% compared with last year.

In addition, perfume sets are also very popular, with visits on the Argos website 15 times higher than in 2020.

The sales of some foods have also increased due to the atmosphere of Mother's Day. Data shows that British people may choose to buy a cake to celebrate Mother's Day. The sales of cakes increased by 17% year-on-year . Among them, the largest retailer Co-op said that its chocolate cake sales increased by 41%.

At the same time, sales of alcohol also increased, with some sellers saying that sales of gin, wine, etc. increased by 105%.

As the holiday season arrives, searches for Easter decorations surge 350%

In addition, the survey also shows that the British people attach more importance to festivals. 60% of people said that they celebrate festivals more often, and 38% said that the festivals on the calendar give them something to look forward to.

41% of people said they would spend £100 or more on special occasions this year to celebrate the holidays.

It is reported that this year on Valentine's Day, Argos users will buy an average of two gifts on the website to celebrate the holiday, and sales have increased by 144% compared to 2020! Among them, sales of engagement rings soared by 73%.

To celebrate the upcoming Easter, searches for Easter decorations on the Argos website have increased by 350% compared to the same period last year. It is reported that 40% of people plan to decorate their homes to welcome the holiday.

Among them, rabbit door hangings and rabbit wreaths are very popular, and the search volume of "Easter tree" can reach 90% every week.

Argos said: "As restrictions are gradually lifted, consumer spending has not slowed down and people seem to be preparing for a fun-filled summer. Celebrating Easter, Mother's Day and more to make up for the time they lost due to lockdown."

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