Three strategies to improve customer stickiness and conversion rate! Sellers must read

The pandemic has had a huge impact on e-commerce, with online shopping becoming one of the main channels for consumers. In this environment, businesses of all sizes have increased their focus on online business , and competition among e-commerce brands has become increasingly fierce.

Faced with such fierce market competition, it is particularly important to improve customer stickiness, enhance brand loyalty and promote conversion rate .

Optimize for mobile devices

According to Multichannel Merchant , 2020 is a milestone year for e-commerce. Relevant research found that during the 2020 holiday shopping season, consumers' purchases through mobile devices exceeded desktops for the first time. In the fourth quarter , this proportion accounted for 54.7% of total sales , compared with 48.8% in 2019.

The growing share of mobile devices in e-commerce means it’s becoming more important for e-commerce brands to provide an accessible , engaging, and intuitive mobile experience.

Beyond that, an easily accessible and easy-to-find search function is important so that customers can quickly find what they’re looking for after browsing the app or mobile site .

Additionally , mobile shoppers can be easily distracted by push alerts, text messages, or other mobile apps and services . Minimize the impact of these distractions and make it easier for shoppers to complete their purchases .

Understand customer intent in real time

Every shopper is different , and their purchasing tendencies change with each visit to the site , so e-commerce brands need to understand customer needs in real time .

In order to increase sales, merchants can develop technology to launch personalized promotions based on a variety of factors , and it should be noted that targeted and tailored promotions at the right time will help attract customers .

Consumers have come to expect personalized services to become a basic service standard . Merchants can use technologies such as artificial intelligence to formulate promotions, product pairings and recommendations based on user intent based on data analysis, thereby providing the customized experience that consumers desire.

Provide flexible payment methods

In an uncertain economic environment, shoppers are becoming increasingly price sensitive, so flexible payment options may take on even greater importance .

As many retailers , including Macy's , Gap , Neiman Marcus and others , begin to embrace flexible payment options, the benefits could be huge. Millennials completed 20% of their purchases through " buy now, pay later " in 2020.

It’s clear that one year into the pandemic, consumer shopping behaviors have changed and it will be hard to go back to the way they were before . E-commerce brands can thrive by making things easier for consumers , including offering a hassle-free sign-up process , personalized shopping experience , distraction-free , mobile-optimized experience , payment flexibility , etc.

E-commerce

Conversion rate

Customer stickiness