With a scale of US$158.6 billion, the US kitchen and bathroom market is in urgent need of further development

The kitchen has always been the heart of the home, and this is no different during the COVID-19 pandemic, which has prompted consumers to spend more time at home and put more thought into their kitchen and bathroom renovations.

The U.S. kitchen and bathroom market is worth $158.6 billion

Recently, the National Kitchen and Bath Association ( NKBA) released a 2021 kitchen and bathroom market outlook report. The report shows that due to people's focus on home areas, kitchen and bathroom renovations in the United States will usher in a new round of changes, and overall spending on kitchen and bathroom projects will continue to increase in the next year.

Survey data shows that American homeowners believe that the importance of the bedroom and bathroom area is twice that of other spaces in their homes , especially during the COVID-19 pandemic, the kitchen is particularly prominent. Previously, due to the panic buying in the United States, the US house prices ushered in a new increase , which indirectly prompted American consumers to carry out a large number of house renovations instead of buying new houses. It is expected that the projects related to new house renovation will increase by 10%.

Although renovation projects are increasing, survey data shows that mature households ( i.e. households aged 45 and over without children) have the highest proportion of kitchen upgrades. Among them, the budget of homeowners is mainly concentrated on updating cabinets (52% of projects ), drainage pipes (43% of projects), smart home products (57% of projects) and water purification systems ( 54 % of projects) .

Smart homes are popular among consumers

As consumers are more inclined to engage in a lot of construction activities and home renovations, the kitchen and bathroom market in the United States may grow at a faster rate, and many kitchen and bathroom products will also usher in new growth.

In the kitchen, induction cookers with induction technology are expected to replace traditional glass electric cooktops, fume hoods will become the new focus of the kitchen, voice-controlled or touch-free stainless steel faucets , light-colored quartz firmly occupies the throne of kitchen countertop decoration, large backsplashes , air purifiers, water purification systems or products, dedicated charging equipment and emergency power supplies for refrigerators are all favorites in the kitchen.

In the bathroom, integrated seats, bathroom grab bars, voice-activated or hands-free faucets , bidets with self-closing lids , bathtubs with integrated power outlets , smart showerheads, floating vanities with charging capabilities and storage , radiant heated floors, motion-sensing lighting, window treatments , etc. are all bathroom products that are popular among American consumers.

In fact, American kitchen and bathroom designs will move towards a more modern and organic direction, so kitchen and bathroom products with simple lines, minimal details, and more natural and textured feel will be more popular with consumers. In addition, the convenience of smart homes is also a major attraction. However, sellers need to be aware that products must undergo strict quality inspections and certifications to prevent recalls due to product quality or safety issues, and face the risk of fines or delisting.

USA

Kitchen and Bathroom

scale