With 13.58 million monthly visits and 4 million new sellers, Bukalapak platform has become a dark horse!

The popular e-commerce platforms in Southeast Asia include not only Shopee, Lazada, and Tokopedia, but Bukalapak is also a platform that should not be underestimated!

According to data from SimilarWeb in January 2021, Tokopedia has successfully surpassed Shopee and Lazada to become the most popular platform for Indonesian consumers . For a while, Tokopedia has attracted much attention. In fact, in addition to the Tokopedia platform, there is another platform that is also quietly working hard ...

With 4 million new sellers , Bukalapak becomes the dark horse in the market

SameWeb data shows that Bukalapak platform has successfully surpassed Lazada to become the third largest e-commerce platform in Indonesia, following Tokopedia and Shopee.

The traffic share of the Bukalapak platform is 8.23%, with 13.58 million monthly visits and an average visit duration of 4 minutes and 10 seconds . Among them, 78.7% of the visits are made through mobile devices, and only 21.3% of the visits are made through desktop computers.

In recent years, Bukalapak has been steadily advancing innovation and development in all aspects, demonstrating the unlimited potential of the platform and attracting a large number of sellers and users.

Especially during the pandemic, the growth of the Bukalapak platform is obvious to all. The person in charge of Bukalapak said: "During the pandemic, the number of registered sellers on the platform increased dramatically, with 4 million new sellers in 2020 alone . We believe this is inextricably linked to the pandemic. "

Building cooperation for development, Bukalapak has a promising future

Through the Bukalapak platform, sellers can sell various categories of products, such as data packages, remittances, cash deposits , etc.

The person in charge said that the epidemic is one of the reasons for the sharp increase in the number of sellers. Another reason is the trend. The number of users using credit, remittances and digital payments is increasing, and the demand is increasing day by day.

The person in charge gave an example: "For example, if a vegetable seller opens a service for credit, electricity bill payment and other living expenses, and has more sources of income, then his income will increase."

Since the outbreak of the pandemic, Bukalapak has been committed to working with all parties to contribute to overcoming challenges. During the pandemic, cleanliness and hygiene issues have attracted much attention and consumer demand has soared.

In early 2021, cleaning service company KliknClean established a partnership with Bukalapak. With the launch of KliknClean cleaning service in the application, people will enjoy more convenient services and cleaning and hygiene will become simpler.

It is not difficult to see that Bukalapak has never stopped looking for partners and responded quickly during the epidemic, allowing sellers and users to see the platform’s efforts and potential. The future development of this "dark horse" platform is worth looking forward to!

Southeast Asia

Indonesia

Bukalapak