Shopee Live adds three new features to help sellers increase user stickiness

During the epidemic, most physical stores in Southeast Asia were forced to close. At the same time, the number of sellers on e-commerce platforms continued to increase.

It is reported that Shopee will continue to expand its viable digital platform to help retailers cope with future business development, embrace digitalization and build a successful online presence.

Moreover, Shopee will continue to help sellers maximize the platform's functions . Sellers can use in-app functions such as Shopee Live and ShopeePay to increase user stickiness and enhance consumers' shopping experience.

It is reported that Shopee Live has also added new features to make online shopping more attractive and drive business sales ↓

Mine function

Buyers can reserve items during the live broadcast by clicking the "Mine" button so that sellers can contact buyers for sales .

Voting Guide

Sellers can create fun polls with trivia questions, and the voting feature can also help sellers identify items that their audience is requesting.

Common flow function

When sellers want to increase buyer engagement through games and interactions , sellers can invite buyers to join the video stream .

Notably, Shopee has also demonstrated its commitment to supporting MSMEs by developing the Shopee Seller Education Center, maintaining a strong digital infrastructure, and strengthening partnerships with various organizations.

Martin Yu, director of Shopee Philippines, noted the importance of businesses embracing digitalization.

Martin said Shopee will continue to improve its in - app features to meet the growing demand for e-commerce among Filipino consumers as the marketing landscape changes rapidly as more brands and MSMEs go online .

For example, the Shopee Seller Education Hub includes modules on how to cultivate an online presence and boost sales.

It helps MSMEs ease into the digital world by solving various e-commerce problems . These also include sharing methodologies on how to run effective campaigns, proper guidelines on handling returns and refund requests, managing listing assets, boosting sales using available marketing tools, and creating awareness about the target market through campaigns and business insights.

Additionally, through strategic partnerships with government agencies and various organizations, Shopee can effectively attract more MSMEs and help them expand their business on Shopee.

Shopee also collaborates with regional and provincial DTI offices to provide training courses to sellers. These programs help sellers maximize the use of digital platforms to expand and promote their businesses.

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Shopee Platform

Cross-border e-commerce market