What is Brayola? Brayola Review, Features

Brayola is an underwear e-commerce website that uses crowdsourcing and algorithms to change the way underwear is purchased and help women find the perfect bra. The underwear on the Brayola website comes from the collaboration between Brayola and underwear brands.

Operational Model

Brayola aims to match users with ideal bras based on their breast size, cup size and preferences. The matching is based on feedback from thousands of female users. Users only need to enter their size and favorite underwear brand and model, and Brayola can recommend one or more "best choices".

Brayola invites users to upload their favorite bra brands and sizes, and then uses a large amount of data and algorithms to recommend other products that feel the same as their favorite bras.

Platform Advantages

Brayola's product advantages have been transformed into channel advantages. The platform currently cooperates with more than 100 bra brands and can provide more than 1 million SKUs. This integration advantage helps Brayola directly connect with distribution warehouses, so that Brayola's bras can be delivered to users directly with Brayola's packaging. Moreover, cooperation with brands allows Brayola to purchase bras at wholesale prices and does not need to build its own warehouses to stockpile goods.

Financing

-On March 1, 2013, Brayola completed a seed round of financing of US$350,000, and the investor was not disclosed.

-On November 1, 2014, Brayola completed an angel round of financing of US$1.1 million, and the investor was not disclosed.

-On June 1, 2015, Brayola received Pre-A round of financing from HDS Capital.

-On August 10, 2017, Brayola completed a US$5 million Series A financing round, with investors including Dave Waiser, Haim Dabah, Roi More, Jonathan Benartzi, Nir Tarlovsky, Ilan Shiloah, HDS Capital, and Firstime Venture Capital.