What is E-Mart? E-Mart Review, Features

E- Mart is a large-scale comprehensive supermarket under the Shinsegae Group of South Korea. Its biggest feature is its "department store" business format.

About E-Mart

In addition to the commodities sold in traditional comprehensive supermarkets, cosmetics, clothing and other commodities sold in department stores have also been added, and the brands sold are rich, with a focus on high-end clothing. Some branded clothing has also entered the supermarket and set up brand counters. In addition, the goods are placed in the supermarket in a different way from the high shelves of traditional supermarkets. Instead, the goods are placed in the low shelves similar to those of department stores, which makes it easier for customers to take and put goods.

Market expansion

• E-Mart is a large chain of comprehensive supermarkets under South Korea's Shinsegae Group. The South Korean retail giant is preparing to expand rapidly in China.
• According to information provided by relevant persons in charge of E-Mart, Shinsegae Group is the largest commercial distribution group in South Korea, with department stores and large-scale comprehensive supermarkets. E-Mart has 70 stores in South Korea, accounting for 32% of the market share in South Korea. The number of stores and sales have exceeded the total of Wal-Mart and Carrefour in the local market.
• In 1997, South Korea's Shinsegae opened its first E-Mart supermarket in China in Shanghai. E-Mart in Shanghai has already opened five branches. According to Cao Tie, deputy general manager of Tianjin E-Mart, Shinsegae plans to open 25 branches in China, targeting major cities such as Shanghai, Tianjin and Beijing to form a nationwide store network. It is reported that E-Mart has invested at least US$500 million in the Chinese market.
• As the largest commercial distribution group in South Korea, Shinsegae Group has chosen cooperative operation in China's chain retail industry. Its main partners are Shanghai Jiubai and Tianjin TEDA.

Featured Products

• In order to increase its competitiveness, E-Mart Supermarket has formulated a special merchandise strategy, and merchandise differentiation is its biggest feature.
• In addition to the numerous brands of clothing products it operates, it also implements discount strategies according to different seasons and periods. In addition, the supermarket also expands the types of E-Mart's exclusive products, expands the price difference, frequently develops new suppliers, and signs separate transaction contracts with E-Mart with cooperative enterprises.

Honors

• On May 13, 2020, E-Mart ranked 1503rd on the 2020 Forbes Global 2000 list;
• On September 23, 2021, E-Mart ranked 487th in the 2021 "Top 500 Asian Brands" list.