What is Hipercard? Hipercard Review, Features

Hipercard is a Brazilian online payment platform with more than 50 years of history in the Brazilian market and continuous development since 2004, with a focus on providing the best experience to participants in Hipercard's payment arrangements.

About Hipercard

Hipercard emerged in 1969 when the Grupo Bompreço membership card was launched in Recife. During these five decades, the brand has built a good reputation in the Brazilian payment market, mainly in the Northeast. The expansion of merchant card acceptance after the opening of the acquiring market in 2017 played an important role in the performance of the product. With this initiative, customers' purchases and usage frequency increased, which has had a positive impact on Hipercard's performance since then.

How Hipercard works

1. Acquisition

Payment institutions that enable businesses to accept logos.

2. Issuer

An institution that provides cards and benefits, supporting consumer transactions.

3. Institutions

An institution (ID) that mediates the value generated by consumer purchases.

4. Market

An organization that receives payments and forwards them to sellers.

Development History

- In 1968, Hipercard was born as a loyalty card accepted only in the Bom Preco store network;

- In 2004, Walmart acquired the Bom Preco chain and Unibanco acquired the distribution, acquisition and signage businesses;

- In 2011, Itau and Walmart's partnership was renewed, Itau became the exclusive distributor and the acquisition was transferred to the web;

- In 2014, the Hiper/Hipercard payment arrangement was created, separating the activities and responsibilities of issuers and brands;

- 2016, market opening, evolution of store cards: credit and acceptance in other locations (countries), benefits: store owner discounts;

- In 2017, as the number of participants increased, the number of institutions accepting Hipercard increased and now exceeds 1 million;

-In 2019, in order to provide customers with an increasingly complete network, the Walmart network became Grupo BIG; the Walmart card returned to Hipercard, and as of December, the Hipercard brand resumed its dominance in credit card design.