AliExpress upgrades its customization function, allowing POP merchants to earn large orders from European and American "private customization"

AliExpress continues to increase its attention to POP (Private Operation Model). After announcing the first batch of blue ocean categories in 2025, it recently upgraded its on-demand customization function to make it more convenient for consumers to place orders and for merchants to make money more easily.

Customization on demand is usually called POD mode in the industry, that is, Print on Demand. Unique personalized products are becoming a global consumer trend , such as jewelry engraved with names , pillows printed with family photos , and all kinds of personalized small gifts . According to market research agency Forbes, the global customization market has an average annual growth rate of more than 10% in recent years, and is expected to continue to maintain strong growth in the next few years .

In July last year , AliExpress launched the customization function, taking the lead in the POD track. Recently, it has added a series of practical functions to better meet the complex needs of consumers and make it more convenient for merchants to receive orders:

1. Support special shape customization : such as special shape jewelry and home textile printing, support mask layer overlay, merchants can freely combine design elements ;

2. Added font, color, material, and specification customization : Supports more consumer customization demands, and can realize more customization scenarios such as font, color, material, etc. to meet diverse demands;

3. Full-link visualization: The consumer side realizes the full-link process of ordering - inputting customized information - rendering - transaction , ensuring that the design drawing is highly consistent with the actual product, improving ordering efficiency and reducing after-sales disputes.

  (Customized store on AliExpress)

Customized products are a blue ocean market with huge potential . Advances in digital printing technology and supply chain optimization have lowered the entry threshold for merchants. Meanwhile, the AliExpress platform has also given strong support to merchants: including exclusive customized labels (customizable), exclusive home furnishing store locations in core countries , and priority exposure in front-end searches .

It is reported that after the launch of the customization function on AliExpress, sales have grown particularly rapidly in the United States, the United Kingdom, Japan, Spain and other countries . Many merchants have seized this wave of dividends. For example, factory-type merchants that customize acrylic refrigerator magnets and home textile flexible quick-response merchants that specialize in customized pet pillows have achieved rapid growth in monthly sales of three digits. Traditional handicraft merchants have also found new growth through the customization function. In addition, the customization function of AliExpress's fully managed model is also being expanded.

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