A large number of Lazada merchants received huge orders during Double 11, with one brand selling out its stock within 30 minutes of opening.

During this year’s Double 11, Lazada placed advertisements all over Southeast Asia, bringing cross-border merchants the biggest business opportunity in Southeast Asia.

In Longhua, Shenzhen, Mr. Zhang, a cross-border seller with annual sales of over 1 billion, started his 8th year at Lazada. "We were conservative in stocking our inventory, but we didn't expect Lazada's Double 11 to be so fast. We achieved the sales volume of half a month in just a few days," he shared.

On November 11, the sales of the trendy toy brand "Looking for Unicorns" on Lazada increased 14 times compared to the 9.9 promotion, showing amazing market potential! "Lazada's Double 11 is too crazy. Our spot goods were all sold out within 30 minutes of the start of sales. We had to open pre-sales, but the supply still cannot meet the demand. At present, the factory is working overtime to meet the sales. There is no way, the sales on Double 11 this year are too fast!" Daisy, the overseas head of Looking for Unicorns, said frankly.

Figure: Lazada cross-border merchants share their explosive orders during Double 11 shopping spree; some people sell out and stock up in advance

Brands have an opportunity to explode during Double 11, and both small and medium-sized new and old merchants can also feel the "bonus" in this promotion, thanks to Lazada's large-scale advertising investment in the Southeast Asian market.

During this exciting shopping festival, Lazada not only launched shocking discounts, but also made a big marketing move to help merchants achieve a surge in sales. On Double 11, Lazada's promotions were on the hot search list in many countries, and in Thailand, it topped the X (Twitter) hot search list and dominated the list for four hours during the prime time at 6 pm, becoming the focus of local consumers.

During this year's Double 11, Lazada put its advertisements all over Southeast Asia. Through multiple channels such as news reports, large screens in squares, advertisements at train stations, online programs and local celebrity events, Lazada continuously sent out the signal of a big promotion carnival in many consumer life scenarios in Southeast Asia.

Figure: Lazada puts ads all over Southeast Asia on Double 11

The improved consumer experience brought by fast delivery is also the focus of Lazada during this year's Double 11.

Before Double 11, Lazada announced a series of support plans to help cross-border merchants seize the biggest business opportunities in the Southeast Asian market at the end of the year. Among them, the GlobalPlus project, 3PF localized fulfillment plan and cross-border brand overseas expansion projects have become highlights.

Faced with the challenge of rising cross-border logistics prices, Lazada launched the GlobalPlus logistics pricing system and 3PF local fulfillment plan. By providing large first-leg logistics subsidies to cross-border merchants, the GlobalPlus project has successfully reduced merchants' logistics costs and improved price competitiveness. Merchants who join the project, especially those who do not sell small and light items, can enjoy up to 78% of international logistics fee reductions.

During this Double 11, the GMV sales of 3PF merchant Blue Harbor Whale on Double 11 increased by 8 times compared with normal days. Its head said: "Lazada's 3PF model is an excellent choice for merchants selling large items. We are no longer restricted by the size and weight of the parcels in logistics. At the same time, one warehouse can support multi-channel delivery, so we can easily cope with the sales peaks of different channels."

Lazada

Southeast Asia

Double 11