Temu, SHEIN and other Chinese platforms are going crazy in the United States!

The presence of Chinese cross-border e-commerce platforms in the U.S. market is becoming increasingly stronger, and a recent survey result confirms this.

The survey shows that in the past year, about 70% of Americans have shopped on Chinese e-commerce platforms, and 46% of consumers have shopped on more than one platform. Calculated by weekly frequency, one in five Americans shop on Chinese platforms at least once a week.

According to the data of Temu and SHIN, 57% of Americans have bought things on Temu and 43% on SHEIN in the past year. The user retention rate of these two platforms is also very high. According to the data, 33.4% (Temu) and 34.6% (SHEIN) of users shop on these two platforms at least once a month. This also explains the shopping trend of consumers to a certain extent - they are beginning to lean towards price.

However, the most popular products on each platform are different. For example, the most popular products on SHEIN are adult clothing ( 51%), on Temu they are home furnishings ( 37% ), on TikTokShop accessories and beauty products (31%) are more popular, and on AliExpress the most popular products are shoes ( 26% ).

The survey also showed that 16% of Americans said they viewed Temu as Amazon's main competitor. But 90% of consumers said they didn't trust Temu very much - more people said they trusted Amazon more - but this did not stop them from shopping on the platform.

When asked to rate their shopping experience on Temu , respondents rated it 7 out of 10. The reasons why consumers are bothered by Temu are: long delivery time ( 31%), poor quality (27%) and containing a lot of ads ( 18%). Among consumers who like Temu, 40% of consumers like it because of its good product quality , 58% of consumers mentioned low prices, and 32% of consumers think it is fast enough for delivery.

When asked to rate their shopping experience on Amazon, they gave it a score of 8.4 out of 10. Consumers said that Amazon's good prices ( 68%), fast delivery (58%), and wide variety of products (53%) are what they appreciate. Those who don't like Amazon also have a variety of reasons, such as it is too expensive (21%), lacks local products (20%), and contains a lot of ads (18%).

Experts believe that consumers’ impressions of the platform actually vary from person to person. For example, 23% of respondents are willing to wait for more than a week for a package, 10% are even willing to wait for more than two weeks, but 22% of respondents think that “even three days (for package delivery) is too long.”

It is worth mentioning that among the American women surveyed, 62% said they had shopped at Temu and 50% had shopped at SHEIN, which is much higher than that of men (Temu 52%, SHEIN 35%).

Chinese e-commerce platforms

US Market

Temu

SHINE