With nearly 220,000 likes, this "top" brand sold 3.5 million on TikTok in half a year

As an important fashion item, wigs are very popular among beauty lovers all over the world.

Data shows that the global wig industry reached $10 billion last year alone. The United States is one of the world's largest hair product consumer markets, with hair accessories accounting for about 30% of the world's hair product market. In the United States, African American women with a slightly better quality of life even own up to 6-7 sets of wigs.

With the strong support of social media platforms such as TikTok and YouTube, more and more Americans are starting to buy wigs online. Thanks to this, some wig brands have emerged, and OQ HAIR is one of the best.

Take TikTok as an example. OQ HAIR entered TikTok's US store at the end of August last year. As of the time of inquiry, @oqhair has more than 130,000 followers on TikTok and 216,300 video likes.

Currently, its total sales on TikTok have reached 24,300 units, and its GMV is estimated to exceed US$3.52 million.

As of March 8, the brand's sales and GMV on TikTok in the last 30 days have entered a high-speed period, with sales of nearly 8,000 units and GMV expected to reach US$1.14 million, accounting for about one-third of the total GMV.

Among the products in OQ HAIR SHOP, most are one-piece wigs, including straight hair and corn-curled curly hair, with prices ranging from US$58.82 to US$341.1, and the average price of the product is US$155.97.

In fact, at the beginning of this year, OQ HAIR SHOP ranked second in the monthly GMV estimate of TikTok Shop's popular categories in the United States thanks to its sales of "fashionable seamless wigs", with sales estimated to reach nearly US$600,000.

At that time, the best-selling product in the store sold a total of 8,800 units, and the GMV reached US$550,000 in 30 days.

At present, the main source of orders for OQ HAIR stores is the promotion of products by influencers. One of the influencer’s promotional videos has been viewed more than 8.4 million times, and the GMV is estimated to exceed US$84,200.

It is reported that OQ HAIR will occasionally look for influencers who match the brand's tone to cooperate. As of last month, the total number of influencers who have established contact with the brand has reached 256.

In addition to TikTok, OQ HAIR has also deployed on mainstream social media such as Facebook and Instagram. It also has channels on Amazon and independent websites. It has also become a popular brand in the category on Amazon.

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