The first Double 11 after Brazil’s tax reform, AliExpress’ overseas warehouses sold out

“The event was sold out in one day, what a shame!”

The first Double 11 after Brazil’s tax reform, AliExpress’ Brazilian market still ushered in an explosion. The reporter learned that merchants who followed the platform’s policies and deployed overseas warehouses in advance have gained far more than expected . Many merchants said that they did not expect that the goods prepared for Double 11 and Black Friday would be sold out on the first day of Double 11, which was a pity.

(Many AliExpress merchants said that the Brazilian overseas warehouses have insufficient inventory)

In preparation for Double 11 , a consumer electronics brand merchant on AliExpress tried to stock 400 units in its overseas warehouse in Brazil . As a result, all of them were sold out on the first day . The merchant has now urgently transferred 1,000 units and is looking forward to continued sales on Black Friday.

Another audio brand has more "battle experience". During last year's Double 11, the stock in the overseas warehouses in Brazil and Russia was sold out within two hours, which greatly increased their confidence in the logistics strength of AliExpress. This year, the stock in the overseas warehouses in Brazil accounted for 95% of their overall stock in Brazil. In just two days, the sales exceeded the entire Double 11 sales last year, and the Brazilian market contributed more than 60%.

(AliExpress merchants say the Brazilian market is very strong)

In August this year , the Brazilian government announced the launch of a "Tax Compliance Plan". Many cross-border merchants were worried that the tightening of tax policies would discourage Brazilian consumers. However, AliExpress's Double 11 performance report this time dispelled the merchants' concerns.

It is reported that AliExpress invested a lot of subsidies in the Brazilian overseas warehouses during this year's Double 11 to help merchants make a smooth transition and stabilize their business scale . Merchants who join the Brazilian overseas warehouses can achieve the fastest delivery within five days, and can also obtain search and push weighting, exclusive field exposure and up to 20% special subsidies . In addition, there is a 12-month interest-free period for high-order products in overseas warehouses , and there will be exclusive logos to strengthen the local delivery mentality, so that consumers are more willing to buy.

It is worth noting that, considering the comprehensive cost, the overseas warehouse categories currently recommended by the platform include: home improvement and beauty (home improvement, tools, furniture, lamps, home furnishings), digital technology (computer office, consumer electronics, home appliances, security), outdoor entertainment (auto parts, sports entertainment), and some maternal and child toys, etc. Merchants who mainly engage in these categories can focus on them and use Brazilian overseas warehouses for a steady and rhythmic layout.

(AliExpress Brazil overseas warehouse stocking suggestions)

In fact, not only in the Brazilian market, various merchants on AliExpress have posted good news of explosive sales during the Double 11 event. It is reported that the Double 11 event on AliExpress will last until November 17 , and many merchants are still looking forward to subsequent growth.

Brazil

AliExpress

Double 11