The US performance has been achieved, can Temu achieve $18 billion this year? !

Recently, an industry insider revealed that Temu's sales in the third quarter of this year have exceeded 5 billion US dollars, especially in September, its single-day GMV even reached 80 million US dollars. Coincidentally, Barchart also reprinted the ranking of "Top Free iPhone Apps in the United States" released by the Associated Press these two days, and Temu ranked first.

Since entering the US market, Temu has quickly become popular among cash-strapped American consumers with its low prices, no minimum purchase and the promise of free shipping.

What really made Temu take off in the United States was its appearance in the Super Bowl at the beginning of the year. Data shows that after the 30-second ad was broadcast, Temu's downloads surged by 45%, easily surpassing other competitors such as Target . Especially in the context of the cost of living crisis that has been pushing up the prices of daily necessities, Temu's development in the US market is unimpeded.

According to US media reports, Temu has achieved its performance targets in the US this year. Apparently, the company's strategy of "shopping like a billionaire" has been a huge success here.

Temu's success is not a flash in the pan. For most of this year, Temu's downloads have remained at the top of the iOS App Store list .

According to the forecast of wealth management company Sanford C. Bernstein, Temu's global sales this year could reach 13 billion US dollars. Some industry insiders also believe that with the arrival of Black Friday and Christmas, Temu may exceed its annual GMV target of 15 billion US dollars. Even CICC predicts that this figure may reach as high as 18 billion US dollars.

Sky-high sales may not necessarily translate into profits for the company. These gratifying achievements come at a price. According to Sanford C. Bernstein , based on the company's forecast of $13 billion in sales, the company's losses may be $3.65 billion. It is also reported that according to multiple insiders, Temu's overall loss rate is currently around 40%, and the overall loss rate in the United States is slightly lower than the global average, at 30-35%.

These insiders also said that Temu now puts GMV growth and market size first, and has increased its budget of 20 billion yuan at the beginning of the year to 23 billion yuan. However, researchers at Sanford C. Bernstein pointed out that according to the current trend, if the company completes its performance goals step by step, by 2025, Temu's losses will be reduced to US$1.9 billion.

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