Amazon has introduced a new policy, sellers: it may be abused!

It is understood that Amazon recently launched a new policy specifically for non-branded sellers. These sellers can enter the brand name as the word "Generic", and the platform will have corresponding policies to support these sellers.

According to the seller announcement released by Amazon, the platform will provide "control" of the product to those unbranded sellers who register as "Generic".

"Generic products are those that are unbranded and do not belong to any other existing brand," Amazon explains.

In the announcement released by Amazon, it also explained in detail what this policy is:

“If a seller creates a new listing and labels their brand name as ‘Generic,’ under our policies, the seller will have exclusive control over that product detail page.”

"However, in some cases, sellers may encounter situations where they are unable to edit, change, or duplicate the product information of an existing 'Generic' product."

"If a seller attempts to copy or edit another seller's 'Generic' product, a pop-up error message will appear and the seller will be directed to the Add Product tool page to create a new product."

Amazon said that there is a section in the teaching video of Amazon Seller University that specifically explains under what circumstances sellers can register products as a "Generic" brand, and strongly recommends that sellers watch the full version of the teaching video because it explains the difference between registered brands, unregistered brands and Generic brands.

According to the information shown in this video, if sellers want to register the product brand as "Generic", no brand or logo marks must appear on the product or packaging.

Many sellers have expressed their concerns about this new policy. Some sellers are worried that some people may abuse this rule. "The main problem now is that in the future, it is very likely that some sellers will register their own branded products as 'Generic' in order to achieve a monopoly in a certain category."

Another seller left a message saying, "Does this policy mean that products registered as "Generic" are even less likely to be infringed than products registered as brands? If that's the case, why do we still need to register brands?"

Amazon has not yet made an official response to the sellers’ questions.

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