From 0 to 1 million US dollars, shein sellers took only three months

The brand with the highest number of searches on Google , one of the world's top five unicorn companies, one of the 100 most influential companies in the world in 2022 by Time magazine... these are all the "halos" of shein.

In 2022, continuing its past brilliant achievements, shein led the Apple + Google App Store shopping app download list in 57 major markets around the world, such as the United States.

It is precisely because of these dazzling achievements that shein has more confidence to officially announce the platform model this year. Many cross-border sellers are also optimistic about shein's platform model and have achieved more sales success through the platform after joining.

According to shein data, a certain seller listed more than 2,000 products within two weeks of entering the platform, and sales increased from 0 to more than 1 million US dollars within three months. At the end of February this year, with the launch of new discounted products on the platform, sales once again set a new peak record .

As one of the first brands to settle in , 3C giant Anker has already launched more than 200 products on shein US , including mobile power banks, data cables, earphones, etc.

Today, shein is gaining momentum. Against the backdrop of a general downgrade in consumption, in the first half of this year, Shein Executive Vice Chairman Donald   Tang also said shein set a record for half-year profit .

Earlier media reports stated that shein 's sales revenue reached US$30 billion in 2022. By 2025, its annual revenue target is to exceed US$58.5 billion and achieve a net profit of US$7.5 billion.

With the continuous explosion of shein , this goal is by no means an empty talk . Under the fast fashion + platform model , the dual-wheel drive of traditional core business and new weapons will drive shein to move faster and more steadily.

The platform model requires more categories on shein, so in addition to clothing, home furnishings , luggage, fashionable women's shoes , maternal and child toys, electronic products , jewelry , etc. can all get a lot of traffic support from the platform . In specific categories, shein will also provide product selection suggestions and regularly output product selection guides.

Taking the mosquito repellent lamps and LED flashlights recommended in June as an example, shein will provide specific information such as pictures, product keywords, certificate requirements and best-selling price cost ranges in a table format. The chances of sellers in related categories seeing explosive orders increase significantly after referring to the suggestions .

On the platform, home furnishings , luggage, and fashionable women's shoes are the most likely categories to produce hits, but the sales potential of kitchen appliances and baby walkers should not be underestimated. Taking baby walkers as an example, after sellers enriched baby walkers with different tones, formed product differentiation and color richness, the number of orders increased sharply.

As a third-party seller platform, shein is still a new entrant. Precisely because of this, it spares no effort in supporting it.

From the first picture to the product page, shein will provide sellers with optimization suggestions; in addition, shein also provides measures to increase sales, such as store decoration and submission activities. In terms of timeliness, sellers don’t have to worry about it. Shein’s official overseas warehouse SFS (shein Fulfillment Service) provides merchants and users with a more stable and convenient user experience.

In terms of promotions, in addition to exclusive activities on various important holidays, there are also various innovative marketing theme activities and category brand breakthrough promotions on a daily basis .

Recently, shein officially held a concentrated promotional meeting on multiple operating models in Shenzhen, showing everyone the platform's current development momentum, hot product suggestions, and support for entry.

Can shein be included in the platform ? How much will it help the business after being included? Sellers have to find the answers to these questions themselves. In October, shein will also hold the second official presentation with Yien.com. Interested sellers can click the official link at the end of the article to register for the event and learn more about the platform.

SHEIN

Seller