Another wave of top players are coming to Taobao! 6 NBA stars come to Tmall to do business

Following Messi’s live broadcast on Taobao, NBA stars who are in the off-season have formed a group to come to Tmall to “start live broadcasting.”

Reporters learned that starting from July 20, six major NBA stars have successively entered the live broadcast rooms of Tmall flagship stores of Li Ning, Adidas , Peak and other brands to interact with Chinese fans and launch new limited-edition color sneakers on Tmall.

On July 20, the first broadcast was by Jimmy Butler , known as the "toughest man" in the NBA . Because he led the Heat to the "black eight" miracle in the NBA playoffs and staged reversal and buzzer-beating performances in many key games, Jimmy Butler has attracted countless fans in China and has become the hottest star this summer.

At 4:30 p.m. on July 20 , he will enter the live broadcast room of Li Ning 's Tmall brand flagship store to watch a youth basketball game with fans, comment on the game, and interact with fans in the live broadcast room through Q&A. It is reported that in the Tmall flagship store, Jimmy Butler has also prepared autographed sneakers as a benefit for fans.

It is worth noting that Butler and Li Ning will also launch six limited-edition colorways of JB1 ( " Jimmy Butler Generation 1 " ) sneakers on Tmall. According to the six cities in this China tour, six city-exclusive limited-edition colorways of the sneakers have been launched, including "Black Eight" in Beijing, "Tough Guy" in Xi'an, "Milestone" in Chongqing, "Black Gold" and "Platinum Gold" in Guangzhou and Hong Kong.

This summer, NBA stars who are entering the off-season have come to China to "do business", broadcasting live at their brand flagship stores on Tmall to give benefits to Chinese fans, and releasing and debuting their own new signature sneakers, which has become a standard part of their trip to China.

It is understood that in the future, stars signed by brands such as Peak, Adidas, and 361 ° will also start live broadcasts on Taobao, launching limited edition new products. You can watch the live broadcasts by following the official live broadcast rooms of the brands. As anchors with different identities such as brand presidents and stars enter the live broadcast rooms, brands on Tmall are also using various forms of live broadcasts to interact with consumers and launch new products.

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