Walmart surpasses Amazon in Black Friday product searches

Walmart is the top shopping destination for consumers looking to find discounted items on Black Friday , according to a new study .

According to data from advertising technology company Captify, searches for discounted products on Walmart's platform around Black Friday surpassed those on Amazon .

Data shows that the search volume for discounted products on Walmart's platform on Black Friday increased by 386% year-on-year, surpassing its competitor Amazon. Last year, Amazon's search volume for discounted products ranked first on Black Friday. This year, the world's largest e-commerce company ranked only fourth, behind Target and Kohl 's .

With many forecasting a more subdued holiday shopping season than in past years, retailers are scrambling to win the attention and wallets of consumers , who are expected to moderate their holiday shopping budgets this year as sky-high inflation weighs on Americans’ purchasing power .

The National Retail Federation said it expects holiday sales for November and December to rise 6% to 8% from last year, although that number will be lower after accounting for inflation .

Online sales are expected to rise just 2.5% in November and December, to $209.7 billion, compared with an 8.6% increase in the same period last year, according to Adobe Analytics.

However, in the first few days of Black Friday , sales data suggested that this year's holiday season might not be as bleak as expected. Adobe Analytics said that on Thanksgiving Day, online sales increased 2.9% year-on-year to $5.29 billion , which was slightly higher than the company's growth expectations for the entire holiday season.

According to Adobe data, U.S. shoppers spent a record $9.12 billion online on Black Friday this year , mainly because consumers resisted the pressure of high inflation. In addition, deep discounts on various goods such as smartphones and toys also stimulated consumers' purchasing desire .

In addition to Walmart and Amazon, independent website service provider Shopify also released Thanksgiving data. According to Shopify's data, online merchants on its platform sold an average of $1.52 million worth of products every minute on Thanksgiving Day.

It can be seen that this year's holiday season does not seem to be as pessimistic as sellers had previously predicted, and consumers are not scared by high inflation and dare not consume at all. However, it is not known whether this momentum can continue.

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