TikTok US store is online, registration requires these information

It is reported that TikTok has entered the US e-commerce market and may compete directly with Amazon and other social media platforms .

As Semafor reported earlier this month , U.S. TikTok users can now purchase items through the TikTok Shop feature , which was previously only available in the UK and parts of Southeast Asia and is now being tested in the U.S.

American consumers are expected to buy gifts on TikTok stores before the holiday season this year. TikTok's US stores are now open to registration for some local sellers.

TikTok's official website states: "TikTok Shop is an innovative shopping feature that allows merchants, brands and creators to showcase and sell products directly on TikTok through videos."

Although registration has been opened on TikTok’s US site, not every seller has permission. Currently, sellers who want to register must provide a relevant “invitation code” to complete the registration.

According to information on TikTok's registration website, sellers must provide U.S. company registration documents to apply, while individual sellers need a U.S. passport or driver's license . Applicants will receive a response within one or two days after submitting their application.

A report from Semafor said TikTok Stores are currently inviting only select businesses to register, but it is unclear which companies have received invitations.

The Bytedance-owned app promises merchants who sign up: “higher quality traffic,” “better consumer experience,” and “seamless collaboration with creators.”

In addition, the website also states that although there is no fee to apply for registration for a TikTok store, TikTok will charge a commission from each transaction.

TikTok explained: " Under normal circumstances, the sales commission for each product is 5%. However, in the first 90 days after the seller successfully registers, the commission will drop to 1.8%, and will return to 5% after 90 days. "

Last Tuesday, the Financial Times reported the reorganization of TikTok's US business, with former North American general manager Sandy Hawkins taking charge of TikTok's US small store business.

On the other hand, other e-commerce and social media platforms are also gearing up. Last week, YouTube launched its first "From YouTube to You" event, which includes a series of videos, live broadcasts and short films, as well as a large number of top creators who will recommend exclusive product discounts.

In addition, Amazon recently partnered with Snapchat to pair Amazon's vast product offerings with Snapchat's augmented reality technology to optimize consumers' shopping experience.

In the future, the e-commerce industry may undergo earth-shaking changes, and accurately understanding future development trends will be the primary goal of sellers.

TikTok

USA