The number of Spanish sellers on AliExpress increased by more than 35%

On March 28, the AliExpress platform held an anniversary promotion . The Spanish sellers saw rapid growth in the platform’s business in 2021 and performed exceptionally well among all the sellers, and received special praise in this event .

According to the latest data from AliExpress , the number of Spanish sellers on the AliExpress platform increased by more than 35% in 2021. So far, more than 11,000 Spanish companies have established businesses on AliExpress , most of which are small and medium-sized enterprises .

With the significant increase in the number of Spanish sellers on AliExpress, the growth rate of the total merchandise volume (GMV) sold by Spanish sellers exceeded 200% in 2021 .

The products sold mainly come from the following categories: telephone and telecommunications, consumer electronics, IT and office, home and garden, and household appliances. It is worth mentioning that the GMV growth rate of several categories with the fastest sales growth reached more than 300%, namely: weddings and events, men's fashion, underwear, uniforms and work clothes, dance clothes and accessories.

In the short term , the growth momentum of e-commerce in Spain will not slow down .

Of course, the rapid growth has also made Spain a "battlefield" for e-commerce platforms , and Amazon and AliExpress are the two "leaders" in the local e-commerce market.

In the same period last year, the Spanish shopping APP analysis report for the first quarter of 2021 released by the authoritative analysis company Smartme Analytics showed that AliExpress became the most popular shopping software in Spain.

The report shows that AliExpress has become the most popular shopping app in Spain with a market share of 62.5%, surpassing Amazon with a market share of 58.1%. At the same time, the 7.8% increase also makes AliExpress the shopping app with the fastest growing market share.

Similarly, Spain is defined by AliExpress as one of its most important markets. Currently, the Spanish market ranks third, only after Russia and the United States.

With a good market environment, product selection is also crucial. The latest data from AliExpress shows that the main categories in Spain's 18 billion retail market include 3C consumer electronics (30%), fashion (28%), toys and DIY (17%), fast-moving consumer goods (13%), and home furnishings (12%). These categories are traditionally advantageous categories for Chinese merchants , and sellers can focus on them.

AliExpress Platform

Spanish Market