The epidemic has promoted the development of e-commerce in the United States, but sellers are feeling a bit tired

Although the epidemic has prompted most American shoppers to turn to e-commerce consumption in the past two years , there is now an overall summary of the impact of the epidemic on the US e-commerce economy .

The latest report from Digital Commerce 360 ​​shows that U.S. e-commerce sales increased by $218.53 billion in 2020 and 2021. More importantly, the pandemic has accelerated the expected overall growth of e-commerce, and the growth rate has exceeded the predictions of industry experts .

Overall in 2021, consumers spent $870.78 billion online at U.S. merchants, up 14.2% from $762.68 billion in 2020. If the pandemic hadn't happened, Digital Commerce 360 ​​estimates that e-commerce sales wouldn't have reached $870.78 billion for two years, until 2023. Online sales would have only reached $754.33 billion in 2021.

While e-commerce sellers have seen good sales during this period , they are now facing various problems due to rising costs caused by inflation, supply chain and logistics issues, and increased marketplace fees.

A comprehensive analysis by EcommerceBytes found 11 fee increases in 2022 affecting sellers on marketplaces like Amazon, eBay and Etsy, along with increases in fulfillment fees from the USPS, FedEx and UPS.

The costs of the side effects of the ongoing pandemic on e-commerce systems are being passed on to sellers, who have little recourse but to raise prices. In fact, Adobe research shows that this has been happening for 20 consecutive months, and the chain reaction is having a very negative impact on sellers . However, this situation is likely to continue until the pandemic eases or ends entirely .

In this case, the market platform is the real winner, and sellers are struggling to sustainably increase the platform 's profit margin . From relevant industry data, it can be seen that all businesses on the Amazon platform achieved greater profits last year.

Judging from the current product categories on Amazon, the "involution" situation has improved, and many sellers are no longer obsessed with price wars, but instead pursue product profits.

epidemic

Rising costs

Transformation