Orders from the beginning of the year are scheduled to arrive at the end of the year. Winter sports merchants on Alibaba International Station are experiencing a boom period

Gu Ailing and Su Yiming won the championship in the Beijing Winter Olympics, further igniting the enthusiasm of the people for skiing. They are not only the children of other people's families, but also the role models pursued by contemporary young people. The Beijing Winter Olympics not only made the topic of the Winter Olympics more popular around the world, but also made ice and snow sports a normalized lifestyle and greatly developed the ice and snow industry.

Judging from the level of customer interest in winter sports products on Alibaba International Station, there has been a monthly increase of more than 10% from November last year to this year's Beijing Olympics. In November, the level of interest in winter sports products increased by more than 35 % month-on-month .

Ice and snow sports manufacturers are also beneficiaries of the Beijing Winter Olympics. Alibaba International Station merchant Manlin Sports has foresight and benefited from the rapid growth of ice and snow sports. They started with snowmaking machines and established the winter sports brand STEPSNOW in 2017, with the market mainly in the European and American markets. 2015 was the year when Beijing successfully bid for the Winter Olympics. Since that year, the demand for ice and snow sports in China has been rising year by year. "Especially in 2021 , there are so many orders at the beginning of the year that they have to be queued until the end of the year. There are so many orders that we can't accept them, and we have to refuse them reluctantly. " He Xiaojing, the foreign trade sales director of Manlin Sports, described the blowout phenomenon of ice and snow sports.

While foreign orders are growing, domestic demand has also increased significantly compared to previous years. In previous years, domestic orders generally only came in August and September each year , but in 2021 , domestic customers came to us from April to May .

Currently, Manlin Sports has opened a store on Alibaba International Station, which sells snowboards, snow boots, and snowmaking machines. In fact, the snowmaking machine is a product of Jinan Technology, the parent company of Manlin Sports . In the early stage, it was sold together in Manlin Sports' international station store, but this year it is also planned to open an independent store on Alibaba International Station.

It is worth mentioning that Jinan Technology is also the supplier of scenic snow for the Beijing Winter Olympics Olympic Village and other places. The vehicle-mounted snowmaking machines they produce are easy to move and are very popular in the market. The snowmaking machines of most other manufacturers are still fixed.

The Beijing Winter Olympics has attracted more and more people in China to pay attention to ice and snow sports , further activating the domestic ice and snow sports market. He Xiaojing said, "Not only did the brands come to inquire about orders, but in the six months before the Beijing Winter Olympics, the number of individual ice and snow enthusiasts who came to the store to inquire also increased day by day."

Different from the deeply customized skis used by athletes, Manlin Sports' STEPSNOW skis are basic styles, so they are more suitable for the general public and are very suitable for beginners and intermediate ski enthusiasts.

The ongoing Beijing Winter Olympics, the ice and snow sports that dominate the hot search list, and the crowded order schedule all prove that the goal of encouraging 300 million people to participate in ice and snow sports has become a reality. Driven by the influence of the Beijing Winter Olympics, the domestic ice and snow sports industry has also ushered in industrial development opportunities. It is foreseeable that in the future, there will be more sports manufacturers like Manlin Sports, who will use the platform of Alibaba International Station to expand their brands overseas and gain fans around the world.

Alibaba International Station

Winter Sports

Ski equipment