Global wig orders are placed every two seconds, and sellers ship 1,000 cabinets a year

In today's society, "hair loss" has become a thorny problem for many young people. Under this situation, various anti-hair loss products have also entered the market. Among them, we have to mention the most "immediate" wig. Moreover, it is a popular decoration for various styles and looks, especially popular among foreigners.

Speaking of wigs, we have to mention Xuchang, one of the major producers. According to the data from Xuchang Municipal Bureau of Commerce, " 40,000 sets of hair products are sold worldwide every day . On cross-border e-commerce platforms, a wig is traded every 2 seconds. For every 10 wigs traded, 6 are from Xuchang ." Rebecca, who has the title of "King of Wigs", is especially well-known.

On Alibaba's best-selling list, the transaction volume of wigs has maintained a high growth trend for many years, and has also driven the sales of other categories. In addition to domestic sales, Xuchang's wigs are also sold across borders to more than 100 countries in Europe, America and Africa through platforms such as Alibaba International Station, Amazon and AliExpress .

Because wigs are not seasonal products, many sellers in Xuchang use them as a reference for product selection. According to a freight forwarder, he has a big wig dealer who "ships 30 to 40 containers every month, and has his own overseas warehouses in the United States and China. When things are going well, we can ship more than a thousand containers a year. " Now he is studying the preferences of buyers in different countries for hair color.

The demand for wigs can also be discovered by searching on platforms such as AliExpress and Amazon. There are countless types of wig products, and many of them are popular with tens of thousands of ratings.

According to statistics, North America has the highest consumer demand in the global wig market , accounting for 62% of the global wig product market share. The relatively superior living standards are also an important reason for this. Especially in celebrity performances, wigs are indispensable.

Then there is Africa . The image of "dreadlocks" is impressive, but it is difficult to take care of. If you have a wig, it will be different. "Wigs are a necessity for black girls." Many sellers regard Africa as an important market direction.

Wigs can not only cover up ugliness, but also serve as a styling tool that can meet the needs of different buyers. However, there are a lot of ordinary wigs. Only young and fashionable unique designs can expand a larger market share. The competition is fierce, and related sellers also need to put in more effort.

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