Tik Tok's global influence continues to deepen, and it is expected that the number of active users will reach 1.5 billion in 2022!

As the functions of Tik Tok short videos become more and more complete, more and more users are addicted to Tik Tok. Tik Tok has launched shopping carts and live broadcast functions, and users also like to shop through new ways such as live broadcasts. The platform functions are constantly updated and improved, which also attracts more new users to join.

According to the latest report from mobile data analysis platform App Annie, they predict that Tik Tok will have more than 1.5 billion active users by 2022. It took WhatsApp nearly two years to achieve this number of users.

Analysts at App Annie said that compared with other social media platforms, Tik Tok has grown rapidly in 2021. Tik Tok currently has more than 689 million monthly active users and 50 million daily active users in the United States alone, which means that 18.68% of American mobile Internet users log in to Tik Tok every day.

The popularity of Tik Tok has continuously increased its global influence, attracting a large number of users while also bringing it considerable advertising revenue. It is expected that Tik Tok will continue to increase its investment in the shopping sector in 2022 to adapt to consumers' shopping habits under the current situation and attract more users and merchants to use Tik Tok.

App Annie predicts that due to the promotion and improvement of Tik Tok's live broadcast function, the platform's global downloads have also been driven. It is expected that Tik Tok's global downloads will exceed 3 billion times, of which global consumer spending on iOS and Google Play will exceed US$3 billion.

According to GWI data, users who plan to shop during Black Friday through Tik Tok social tweet ads are 54% higher than those on other platforms.

Previously, Bazaarvoice’s research showed that consumers tasted the “sweetness” of Tik Tok shopping during the epidemic, which led to explosive growth in Tik Tok shopping during this period, with shopping increasing by 553% in the past 12 months!

According to Tik Tok’s platform statistics, 80% of users who purchased products on Black Friday last year said that Tik Tok had an important influence on their purchasing decisions; 40% of users said that they decided to buy after seeing the products on Tik Tok.

In addition, the tagging function on Tik Tok is also a good helper to help sellers increase the exposure of related product videos. Tik Tok data shows that last year, the topic tags related to Black Friday increased by 2 times in the second week of October, and maintained a high number of views before Christmas.

Therefore, when uploading Tik Tok videos, sellers can pay attention to tags with high recent views and popularity, and the content they shoot can also be close to the topics to attract traffic, increase the views of videos and products, and help increase sales.

In addition to Tik Tok, App Annie also said that Pinterest is also a "potential stock" in social media. It is predicted that by 2022, Pinterest's downloads will exceed 1 billion. Brazil and other South American countries are the main sources of their user growth.

Driven by the epidemic, social media has become an indispensable part of mobile phone users. The huge user traffic also brings hope for sales growth to merchants. I hope that merchants can seize the "traffic code" of social media platforms and get more opportunities for explosive sales.

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