Taking over from Squid Games, Dune has made peripheral products popular

The craze for the squid game has just passed, and Dune is back.

With the release of the movie "Dune", the popularity of related products has also increased. The movie "Dune" is adapted from the science fiction novel of the same name. Although it is not very popular in China, it is a well-known classic work in the foreign science fiction circle. It is a big IP in the history of science fiction novels and was adapted into a movie as early as 1984.

According to foreign media reports, after the release of the movie "Dune", costumes and styles related to "Dune" are becoming the latest popular trend for Halloween. Google Trends also reflects this. Since mid-October, the search volume for "dune" has soared.

On Amazon US, related search terms are also very popular. Searching for "dune costume" on Amazon US brings up more than a thousand related search results.

According to media reports, searches for capes and cargo pants have skyrocketed since the premiere , increasing by 180% and 47 % respectively .

Dune clothing also took over the fashion world, with searches for the Nehru-collared jackets worn by the film's protagonist increasing by 18% month-on-month .

Searches for natural-colored scarves worn by Zendaya's character, China, also increased by 35 percent, Lyst reported .

Although related products are very popular, the lesson of sellers having their products removed from the shelves and their account funds frozen due to infringement of Squid Games is still fresh in people’s minds, so sellers should still follow up with caution.

The editor also searched the US Patent Office and found that there are indeed many trademarks related to "dune", including patents for clothing. If sellers want to follow up, it is best to check multiple sources to eliminate risks.

It is understood that the movie "Dune" exceeded the box office of "Godzilla vs. Kong" in its premiere. Even under the influence of the epidemic, it still earned 223 million US dollars (about 1.4 billion yuan) as of last week , exceeding market expectations.

The first film was a huge hit, so a sequel is naturally planned. The producers have announced that "Dune 2" will be released on October 20, 2023. There may be another wave of popularity by then. Sellers who want to seize the opportunity to make a big splash may wish to pay attention to it.

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