Consumers return to the gym! The US fitness equipment market is still hot

According to PR Newswire, according to the latest 2021 Global Fitness Report, although most consumers can only choose to exercise at home due to the epidemic, most members are returning to the gym, and a new " omni-channel fitness " is expected to prevail , that is, a comprehensive model of exercising at home and in the gym . This has caused trouble for merchants selling home fitness equipment: Can home fitness products still sell well?

According to the report, after a year of mandatory home exercise, people's interest in fitness experience has surged, which also leaves ample room for development in the fitness equipment market. The United States is the main contributor to the number of global health and fitness club memberships.

Due to the epidemic, some people have formed the habit of exercising at home, while some consumers still insist on exercising outdoors or returning to the gym. This has created a dual demand for consumers, and the market has been divided into two parts: individuals and groups.

On the one hand, the sales of indoor fitness products may decline slightly, but remain relatively stable. On the other hand, the market for outdoor sporting goods and gym equipment is expected to grow. According to Research and Markets, the global home fitness equipment market grew to US$9.49 billion in 2020 alone. In 2024, this market is expected to exceed US$96 billion . The sales of fitness products on major e-commerce platforms have always been very good. Professional fitness clothes, running shoes, protective gear, treadmills, rowing machines, strength training equipment and other products rank high.

The report shows that the impact of the epidemic on the fitness environment is obvious. In this case, due to the repeated outbreaks of the epidemic, the demand for such products is still very large, whether consumers choose to stay at home or go out. Therefore, sellers can still maintain a large profit margin, and interested sellers can also combine home sports products and gym equipment for comprehensive sales.

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