What is Stila? Stila Review, Features

Stila is an American cosmetics brand founded by Jeanine Lobell in 1994.

About Stila

• Stila is full of revolution from concept, formula, packaging to design. All its products are derived from the professional experience of its founder Jeanine Labell (professional makeup artist). Stila's products are made of high-grade ingredients and are used in various professional occasions. Its packaging materials are made of recycled paper, recycled aluminum and recycled glass. Stila's target consumer group ranges from women aged 16 to 60. Its products and makeup characteristics are designed for everyday women.
• Stila is different from the pragmatic and simple packaging of other makeup brands. The brand exudes a fresh and lively girlish flavor. The changeable, playful, sweet packaging, and fashionable but "carry-on" colors have not only broken the world of makeup that focuses on elegance, but also quickly attracted a group of young girls to love it.
• In 1999, Stila was acquired by the Estee Lauder Group and then sold to the SunCapital consortium in 2006.