The pet economy is booming, and the European pet e-commerce platform Zooplus was acquired

In recent years, with the increasing pressure of life and the promotion of the epidemic, the scale of people keeping pets has continued to expand, which has triggered the hot pet economic market. Various demands are constantly increasing, and have led to the creation of many popular products.

As one of the largest online pet supply retailers in Europe, Zooplus also ushered in a wave of growth during the epidemic. Driven by the pet adoption boom and offline retail closures during the epidemic, Zooplus' sales reached 1.8 billion euros in 2020, an increase of 18% year-on-year.

Founded in 1999, Zooplus is an online platform focused on the sale of pet food and supplies, with operations in more than 30 European countries. In addition, the company's website also provides free content on veterinary-related advice, as well as interactive features such as forums and blogs.

Hellman & Friedman has signed an irrevocable tender commitment for approximately 17% of Zooplus' shares, and the two parties have reached an "investment agreement" under which Zooplus' current directors will continue to serve.

Zooplus CEO said: "Through Hellman & Friedman, we have gained additional industry expertise, practical support, financial flexibility, etc., and can better and more effectively seize the current market opportunities."

Compared with China, the pet market abroad is even broader. You can also find out by watching various TV series that pet dogs are often seen. According to foreign statistics on the pet market in 2020, about 88 million European households own pets, accounting for about 38% of the total population. Annual sales of pet food products are 21.8 billion pieces, and sales of other pet-related services and products also reach 21.2 billion.

Among these countries, according to statistics, the British spend more than 5.4 billion pounds on pet-related products each year , which is about 48.6 billion yuan. The per capita consumption of pet owners in France, Germany and Switzerland also ranks among the top.

Moreover, since the outbreak of the epidemic, about 21% of households have plans or have already started to raise new pets, including many young families aged 24-35.

According to market conditions, pet-related demand is still strong, and relevant sellers must also make good market layout.

Europe

Pet Economy

Acquisition