Walmart expects back-to-school revenue to rise

According to data released by Walmart, sales of children's clothing, backpacks, sporting goods, etc. on the platform are increasing. The industry also expects total back-to-school spending to exceed $100 billion, an increase of 6.4% from a year ago.

Although Walmart is currently facing various problems such as supply chain disruptions, increased costs and labor shortages across the United States, which may affect Walmart's profit margins, according to expert analysis, the market share growth it has gained during the epidemic is expected to offset some of the pressure.

In addition, the recent consumer stimulus and prepaid child tax credit policies of the US government can also boost sales to a certain extent, making it one of the best back-to-school seasons.

The relevant survey also said, "Consumers are cash-rich and their savings rates have been increasing throughout the pandemic. Demand for back-to-school products, from school supplies to sneakers, has been suppressed, and this demand may see a retaliatory growth as the back-to-school season approaches . "

In order to prepare for the back-to-school season, major e-commerce platforms have also made strategic arrangements early. Walmart is also in a particularly advantageous position, not only increasing investment in online business, but also making full preparations for offline sales.

Some time ago, Walmart also established a cooperative relationship with the fashion brand Justice, including clothing, backpacks, stationery and other categories , which will be sold online and offline at Walmart to help the back-to-school season. This move will not only attract a wave of back-to-school season traffic for Walmart, but also accelerate its development in the fashion category.

Data statistics from foreign media show that as the world's largest retailer, Walmart achieved visit growth for the first time in 2021, with visits in July increasing by 2.9% year-on-year.

As another wave of shopping in the cross-border circle, the back-to-school season is also a good opportunity for sellers to place orders. As the back-to-school season approaches, the search volume for various school necessities on Google Trends is also on the rise.

In addition to the back-to-school season, the Black Friday, Cyber ​​Monday and Christmas shopping seasons are also approaching. Recent surveys of European and American consumers also show that most will choose online shopping as their main method, so sellers must also prepare in advance.

Walmart

Back to school season