Amazon sellers, use your brand logo correctly!

Amazon brand campaign promotion is the Amazon headline advertisement that sellers usually mention . It can be displayed at a certain position on the page. Through brand promotion, merchants can quickly increase brand awareness and play a greater role in attracting traffic through advertising space.

According to the news released recently, Amazon sellers will start using real brand logos when conducting brand promotion activities starting from the 31st of this month . The purpose of this move is to enable consumers to better identify the seller's information and help strengthen consumers' consumption trust.

For sellers, especially novice sellers, it is important to pay special attention to distinguish that the real brand logo mentioned here refers to the registered logo of the brand , not the logo of the product brand promoted by the seller. Regarding brand logos, Amazon mainly requires that the promoted brand information must be accurate and the background must be simple . On the contrary, complex and confusing backgrounds or elements, logo combinations, and replacing logos with products are not allowed. If there is a problem in the use of logos, it will have different degrees of impact on the seller's brand promotion activities.

Brand promotion ads are usually placed at the top and bottom of the search page. Last year, Amazon also added a video booth at the end to enhance the traffic-generating effect. For current sellers, branding is gradually becoming a trend. Doing a good job in brand promotion is an important prerequisite for branding and selling products. The advertised products launched when consumers are browsing will first attract their attention, which may open up business opportunities.

According to the feedback from sellers to relevant media, brand promotion has higher exposure and click-through rate than product promotion . For small and medium-sized sellers, the current branding development may be a bit slow, but this does not prevent branding from becoming a trend. Of course, many sellers choose product promotion. For current Amazon sellers, each has its own marketing method. If one method is not good, it is not a bad idea to try a new one.

Amazon

Brand Logo