eBay launches CPC advertising program

Recently, eBay held a three-day annual seller conference and announced that it is carrying out a comprehensive modernization upgrade of the platform. According to eBay's official statement, it mainly involves the following three aspects.

Launched CPC advertising program

In order to further expand sales opportunities, eBay will launch a CPC advertising program at the top of the search bar, and participating sellers' listings can be displayed at the top of the search first. Sellers can bid based on keywords to attract consumers more easily and increase sales opportunities. At present, this feature has not been fully promoted and is only available to sellers in the advanced version of eBay promotional listings in the United States and the United Kingdom.

Improve store layout

eBay said that they are redesigning the store with new tools to build a "modern store with rich merchandising capabilities" and will highlight the seller's store on the list's viewing page. They also mentioned that eBay will help sellers build their own brands and cultivate customers. The specific changes are as follows:

Add your video to your store under the About tab.

Improved store search.

Better display of real-time notifications for your store.

Improve sharing on social networking sites.

Return protection for sellers

No matter what platform you use, returns are a big problem for sellers. eBay said it will introduce new methods to protect sellers from useless returns and will expand protection when buyers abuse the return process.

In addition, social e-commerce is now a popular trend. In order to attract more shoppers, eBay will also reduce certain platform fees for sellers who attract traffic to eBay through social platforms .

eBay's CEO said, "Our team has been carefully listening to the opinions of the seller community and is constantly making improvements." He also revealed that eBay will make a series of adjustments in the near future, in addition to protection measures for sellers, there are also improvements in various aspects of eBay's management payment and refund policies.

Nowadays, the competition in the e-commerce market is becoming increasingly fierce. Major e-commerce platforms are also introducing new products to attract more consumers. eBay, the big brother, has never stopped its pace of advancement. eBay sellers should also pay attention to the platform trends in a timely manner and adjust and optimize their stores.

eBay

CPC

Seller Conference