As the digital transformation boom arrives, Zilingo provides five ways for traditional traders to conduct business

It is understood that the Thai fashion e-commerce platform helped Indonesian MSME participants through social activities at two major markets in Medan City, Pasar Pusat Pasar and Pasar Petisah Medan, from March 17 to 19, 2021 .

Patrick Vazi , Zilingo 's Indonesia country manager, said: "After years of working with businesses of all sizes , we try to come up with the right solutions by studying the challenges that businesses often face .

While the pandemic continues , Zilingo is providing financial support for digital marketing to drive demand based on the understanding of business players , especially traditional market players .

It is reported that Zilingo is committed to providing digital education for traditional markets . In the Indonesian market , Patrick conducted market transactions in stages . At the same time, Patrick provided five methods for traditional market traders who want to develop their business through digitalization during the pandemic ↓

Follow market trends and pay attention to consumer behavior patterns

For some traders, especially those who have so far relied solely on manual or conventional systems, digitalization can be a significant shift.

Patrick said that for traditional market traders , it is very important to pay attention to the shift of consumer behavior patterns towards digitalization during the pandemic . Traders also need to understand current trends as a reference for making decisions.

Manage available inventory

Inventory is essential to running a business , especially once the business starts to grow and has many branches or distributors.

Before starting the digital transformation , sellers can start tracking the entire product inventory starting with the stock level , the stock that is about to run out, and the stock that has been used up.

Managing business financial books

Similar to inventory management, managing finances through records is very important, especially for those who are starting a business, even if they are still small.

Traders need to understand how to make the small business financial books required by MSMEs to keep their businesses running smoothly . Traders can start by recording expenses and income , creating a master cash book and income book.

Join the e-commerce platform

The COVID-19 pandemic has changed the behavior of Indonesian consumers, who usually shop directly in shopping malls, to using online platforms.

Currently , more and more people are using computers and smartphones to shop online , and the transition to online is a must for business participants, including traditional market traders .

Build a business profile on social media

Interacting with consumers on social media is an important marketing strategy for small and medium-sized businesses. Using social media can help businesses build brand awareness, expand their customer database, and connect with existing customers . Some common social media sites include Facebook , Twitter , Instagram , LinkedIn, and Pinterest.

34% of Indonesian internet users aged 16-64 said they were exposed to brands through advertising on social media, with a further 32% claiming that recommendations or reviews on social media also made them want to learn more about a brand or specific product.

Cross-border e-commerce market

Southeast Asia