Screen time increases by 30%, Indonesia's e-commerce growth is rapid

Affected by the epidemic , people's lifestyles in Indonesia have changed, and online shopping has gradually penetrated into the lives of Indonesians. This new way of shopping has gradually become popular and the number of users has increased .

We can clearly see that during the pandemic , most Indonesians shopped through electronic websites or e-commerce platforms.

OPPO pointed out that in Indonesia, the usage time (screen display time) of mobile phones has also increased by about 20% compared to usual. People spend more time using their mobile phones on e-commerce , games , cars, entertainment applications, etc.

Among them, screen usage time related to e-commerce increased by 30%, and screen usage time related to news and entertainment categories (such as short videos or games) increased by 10%-30%.

According to Sherly Luo, a representative of PT DTI (Digital Technology Advertising Indonesia) , this trend will continue in the future. As new habits continue to gain popularity , more and more people will start using technology .

"For example, people can enjoy entertainment while shopping on an e-commerce site , " he said .

It can be seen that during the epidemic , the trend of online shopping in Indonesia has indeed changed. If people used to buy clothing products, book air tickets or book hotels online , now their focus is on daily necessities .

Actress Febby Rastanty is also a big fan of online shopping , and now she prefers shopping through e-commerce websites . She said that e -commerce platforms have been a great help to her, and she can buy many fashion products, such as clothing and accessories, on e-commerce platforms .

Febby Rastanty said: "As a consumer, I think it is very easy to access e-commerce platforms . On many e-commerce platforms, it is easy to find products that match what I need, and the whole process is very fast. "

The use of e-commerce in Indonesia is still increasing, various online businesses and products are being launched one after another, and many platforms will also receive more attention.

Indonesia

Online Shopping