Search volume surges 977%! These Easter items will be in great demand

During Easter, people give each other Easter eggs, a symbol of life and prosperity. However, since the vernal equinox is not fixed each year, the specific date of Easter is also uncertain . Easter in 2021 is scheduled for April 4, which coincides with the Qingming Festival in China.

Like other festivals, consumers in Western countries will purchase gifts in large quantities during the festival, and this festival is also a good opportunity for sellers to increase sales.

Some time ago, the third wave of the epidemic in Europe hit hard, and various countries implemented lockdown measures with varying standards. With Easter approaching, many British consumers were preparing to gather with family and friends.

I searched for the popularity of Easter eggs on Google ↓

It can be seen that the topic of Easter has been on the rise in popularity over the past month.

When searching for "Easter eggs" on Amazon, other related products are also in the search rankings, such as "Easter egg molds", "rabbit molds", "light strings", "Easter toys", etc.

A survey shows that three-quarters of British consumers say Easter will be their first gathering with family and friends , and searches for Easter decorations have even increased tenfold compared to previous years.

British retailer Sainsbury's said searches on its website for Easter trees surged 977% and searches for Easter decorations increased 948% compared to the same period in 2020 .

Online home goods store Wayfair said searches for white artificial Christmas trees increased 175% in March compared to March last year.

All signs indicate that as Easter approaches, the demand for Easter supplies in Europe and the United States continues to surge.

It is understood that the symbols of the Easter festival include Easter eggs and the Easter bunny. The Easter customs are also different in European and American countries.

For example, in the UK, an Easter costume parade is held every year, featuring ethnic bagpipe bands and children dressed up as palace guards from Queen Victoria's era.

In New York, the United States , an Easter fashion parade is held. In Greece, some places hold a symbolic funeral of Jesus.

In the oldest tradition, people used dyed hard-boiled eggs as Easter eggs, but nowadays, egg-shaped candies made of chocolate are popular.

It can also be seen from the Amazon search rankings for "Egg molds" and "Bunny molds" that consumers are also very interested in making their own Easter supplies.

Therefore, when sellers launch new holiday items of this type in the future, they do not have to limit themselves to the products themselves, but can also take the tools used to make the holiday items into consideration.

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