Female consumers account for 56%! Blibli's "Women's Day Event" is launched, and three categories are popular

In recent years, the demand of female consumers for various categories has increased, and women have gradually become the main force of online shopping. Many sellers also keep a close eye on this customer group and launch activities targeting female consumers during major festivals.

Women become the main force of consumption, Blibli launches Women's Day event

As a well-known e-commerce platform in Indonesia, Blibli launched the "Women's Day Event" during the International Women's Day , providing consumers with numerous discounts and striving to meet the shopping needs of female consumers.

In recent years, Blibli has developed rapidly, keeping up with trends and responding in a timely manner. Blibli pointed out that in the past year, affected by the epidemic , the purchasing power of female users on e-commerce platforms has become stronger and the purchase frequency has increased.

According to local e-commerce data , 56% of Indonesian online shoppers are women , mainly from five major regions: Jakarta, Surabaya, Bandung, Semarang and Medan .

Elaine Santoso, brand manager of Blibli, said that Blibli will give priority to female users , make them the focus of the target market , and try its best to provide female users with a variety of product choices and services .

Elaine Santoso said in a statement on March 8, 2021 : " As female consumers need to balance work, themselves and family, the three categories of household goods , health products and electronic products are the most popular . "

On the occasion of International Women's Day , Blibli launched the " Women's Day Campaign " to strengthen Blibli's role as an e-commerce platform that can meet the needs of Indonesian women .

Elaine Santoso added : " Through this initiative, Blibli hopes that all Indonesian women will be more confident about their appearance. This positive attitude can make every woman realize her own value and have more confidence to achieve her dreams . Women's Day is part of Blibli's plan . The platform will always put customers first ."

Elaine Santoso said that the month-long " Women's Day Event " will offer various promotional discounts , and also invited the very feminine Marion Jola as Blibli's brand ambassador.

Female users are the focus, and promotional activities are launched one after another

Additionally, Blibli is hosting a beauty shopping festival , offering consumers discounts and deals , including cashback of up to IDR 300,000 , 70% off , and additional benefits from payment partners such as GoPay , DBS , PayLater , and more .

Elaine Santoso concluded: "Blibli will cooperate with more brands and merchants to bring various discounts to female consumers , meet all their online shopping needs, and make shopping easier. "

The Women's Day event launched by Blibli is a key step to attract more new female users and meet consumer needs . With 56% of the female consumer market in Indonesia , Blibli is bound to gain more.

Women's Day

Blibli