India becomes the "diabetes capital", and "anti-sugar" products lead the new trend

“The diabetic food market in India is likely to touch $1 billion by 2023 and grow at a CAGR of 24%. To cater to the growing demand, we are looking at aggressively expanding our business and product range through external funding," said Sachin Sahni, founder of KeerosFoods .

Keeros Foods, an Indian diabetic snacks manufacturer, has sold 130,000 diabetic snacks through online channels and stores in less than two years . The company plans to raise $4 million in the next two years to expand its business to the top 30 cities in India to tap into the country's $600 million diabetic snack market.

Diabetic foods include sugar-free beverages, sugar-free biscuits, plant protein powder, whole grain noodles, etc. These products have low or no sugar content in their ingredients, and can help diabetics quit sugar and resist sugar in their diet, thereby controlling further deterioration of the disease. They are special foods for diabetic patients.

As India's middle and low-income groups generally prefer high-sugar, high-salt and fried fast food, the number of diabetes patients in India has increased rapidly in recent years.

High-calorie products are the main culprit for obesity. Long-term consumption of unhealthy high-calorie foods has caused India's obesity rate to soar, and the number of diabetes patients has also increased. Relevant agencies predict that by 2025, there will be 150 million diabetes patients in India.

The sharp increase in the number of diabetes patients in India will drive the market growth of related products. Among them, the demand for sugar-free, low-sugar and anti-sugar foods will increase significantly. Such foods will also lead a new trend in Indian snack products.

In addition to diabetes, the soaring obesity rate has also brought about the three high problems. The demand for monitoring and measuring instruments and equipment such as blood sugar meters and blood pressure meters will also increase, and sellers can also pay more attention to this.

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