Lazada Sellers Notice: Reasons for Declining Store Traffic (I)

Traffic is crucial to a store. The amount of traffic directly affects the store's operation and even its survival. For sellers, seeing the store's traffic decline again and again will undoubtedly be worrying. So, what are the reasons that lead to a decline in store traffic?

When store traffic declines, sellers should be alert, because there is a high possibility that there is a problem in some aspects of the store. Specifically, the problem can be analyzed and checked from the following aspects.

1. Are there more competitors?

When store traffic declines, sellers should consider whether this is due to an increase in competitors. When the number of competitors increases, the intensity of competition will naturally increase, which will directly affect the traffic of products and stores.

For example, if competitive peers participate in flash sales or promotions to attract a large amount of traffic, or if a large number of local sellers join in, store traffic will be significantly affected.

2. Is the overall industry data declining?

Sometimes, a decline in traffic may not be an isolated phenomenon, but may also be an industry-wide problem. At this time, sellers need to determine whether the data of the entire platform and industry has declined as a whole.

3. Whether it is affected by seasons

Sellers do not need to worry too much about the decline in traffic due to seasonal influences, as this overall market factor will not have a particularly large impact on individual sellers.

4. Whether it is affected by the platform promotion

Platform promotions are very attractive to consumers, who often put products into their shopping carts in advance, which greatly increases store product traffic. Correspondingly, when the platform promotion ends, traffic will inevitably decline.

Some sellers reported that during the promotion period, the store could place hundreds of orders every day, but after the promotion, the number of orders per day was only maintained at around 10. It is reasonable for the order volume to differ before and after the promotion, but if the difference is too large, sellers should be careful, as there is a high probability that there is a problem with the store.

The above factors may lead to a decline in store traffic, but sellers do not need to be overly nervous and can make timely adjustments.

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