Etsy helps sellers boost sales on Valentine's Day! These products are expected to be a big hit

Valentine's Day is getting closer and closer, and a wave of sales is about to hit. Both platforms and sellers are actively preparing for Valentine's Day. Recently, the Etsy platform notified sellers that they can promote through social media to increase Valentine's Day sales.

Etsy said that in order to enable sellers to better attract traffic and get more orders on Valentine's Day, sellers are encouraged to attract traffic through all channels, especially to pay attention to the power of social media. Sellers should also pay attention to adding the #MakeItMeaningful tag, which is not only beneficial to sellers, but also can promote the Etsy platform.

In addition, as part of Etsy 's #MakeItMeaningful campaign, the platform will also add a specially designed image for sellers to use in Valentine's Day promotions. These measures will greatly promote sellers' products and increase sellers' sales during Valentine's Day.

It is worth noting that if sellers want to advertise on other channels through Etsy , such as through Google promotion, they need to pay a certain commission. One seller said that in the past year, when his sales exceeded $10,000, the Etsy platform charged a mandatory fee of 12%. Many sellers are helpless about such high advertising commissions and even close their ads.

Therefore, when sellers conduct relevant marketing activities, they must first understand the platform policies. For Valentine's Day marketing, sellers need to understand user needs and consumption trends and fit consumer psychology in order to seize business opportunities.

Dayna Isom Johnson, Etsy 's trend expert , released a Valentine's Day trend report that revealed consumer shopping trends on Valentine's Day. She said: "Shoppers are looking for unique Valentine's Day gifts to celebrate their true and priceless feelings, so they prioritize gifts that are both thoughtful, meaningful and surprising."

Here are the top Valentine's Day shopping trends for shoppers:

Personalization: In order to surprise others, consumers prefer to choose some personalized customized gifts, such as necklaces with names printed on them, customized cups, etc.

Focus on family: Valentine's Day is not only a celebration of romantic love, but also an expression of love for the family. Many consumers said they would buy gifts for their loved ones, including yoga mats, coffee cups, etc.

Pampering pets: For some people, pets are special beings and part of the family. Therefore, many people will buy pet supplies on Valentine's Day to express their love for their pets.

Household items: Due to epidemic restrictions, many people plan to celebrate Valentine's Day at home, so items such as baking sets and food gift boxes are worthy of attention.

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