With over 17 million monthly active users, Nykaa leads the Indian beauty e-commerce market

Affected by the epidemic, since 2020, Indian people have begun to pay attention to health and cleanliness. Personal care related products have been very popular in 2020. Among them, toiletries that can effectively sterilize and kill bacteria, enhance resistance or improve immunity (such as antiseptic soap, antiseptic hand sanitizer, antiseptic laundry detergent, herbal conditioner, etc.) are the most popular among Indian consumers.

Influenced by this, Nykaa Beauty, a subsidiary of Indian beauty e-commerce platform Nykaa , launched new herbal hair care and other personal care products, hoping to take advantage of new fashion trends and continue to expand its business and achieve performance growth in 2021.

Founded in 2012, Nykaa is a vertical e-commerce platform focusing on beauty and skin care products. The platform has various beauty and care products such as makeup (eye shadow, lipstick, liquid foundation, etc.), skin care (cream, water, lotion), personal care (facial cleanser, shampoo, conditioner, etc.).

Nykaa Beauty is a part of Nykaa, which offers a range of cosmetics , skincare and personal care products. The brand was launched in 2016 with the aim of providing high-quality and affordable beauty and skincare products to the Indian public.

Nykaa is one of India's leading beauty e-commerce platforms, with more than 17 million monthly active users and more than 1.5 million orders completed each month . In addition, Nykaa has adopted an omni-channel sales model and has 75 physical stores in India .

As a beauty and skin care e-commerce platform, Nykaa has cooperated with many international brands, such as MAC, Estee Lauder, etc. At the same time, it also has many affordable niche brands and many independent brands.

Nykaa not only provides beauty products for Indian women, but also continuously enriches its product categories and expands its business scope to men's beauty and skin care. At present, in addition to cooperative brands, the platform also has its own independently developed men's skin care brand, with a rich and complete range of beauty and skin care products.

Nykaa is deeply loved by Indian beauty and skincare enthusiasts for its rich and comprehensive beauty and skincare products and reasonable prices. As a vertical e-commerce platform, its platform user traffic and order volume are also considerable. For sellers who are interested in entering the Indian beauty market, Nykaa will be a good choice.

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E-commerce market