What is Amazfit? Amazfit Review, Features

Amazfit is the high-end smart wearable brand and trademark of Anhui Huami Information Technology Co., Ltd.

About Huami Technology

Founded in 2013, Huami Technology is a New York Stock Exchange (NYSE) listed company (stock code: HMI) and the first Chinese smart hardware company to enter the U.S. capital market.

Origin of the name

The name Amazfit comes from Amazing. Compared with Xiaomi bracelet, Amazfit bracelet is positioned at a higher end and is committed to creating Amazing wearable combinations and sports experiences for fashionable and high-taste people.

Founder Introduction

The company's founder, chairman and CEO Huang Wang graduated from the Department of Physics, University of Science and Technology of China, majoring in microelectronics. He is a serial entrepreneur and a pioneer in China's embedded Linux systems, MP4 players, tablet computers and smart watches.

Main Products

As a world-leading smart wearable innovation company, its main products are wearable terminals such as smart bracelets and watches, as well as sports and health-related weight scales, body fat scales, shoes and clothing peripherals, etc. The company has six series of smart watch products under the AMAZFIT independent brand, including smart sports watch series, basic smart watch series, flagship smart watch series, health watch series, fashion smart watch series and X series, and with a complete product layout and excellent product experience, it maximizes the differentiated needs of different consumer groups.

About the Team

Huami Technology currently has more than 1,000 employees and has offices in Hefei, Beijing, Shenzhen, Shanghai, Nanjing, China and Silicon Valley, USA.

Huami Technology has also established its own team of medical experts, more than 90% of whom have master's or doctoral degrees in medicine.

Global development

Huami Technology is rapidly moving towards globalization. In 2019, overseas shipments accounted for more than 50%, and AMAZFIT smartwatch products have entered 78 countries and regions around the world, including the United States, Germany, and Japan. At present, in addition to China, AMAZFIT has entered the top three in the local smartwatch market in Russia, India, Indonesia and other countries (according to IDC data in the third quarter of 2019).

In addition, the company also has numerous channels and strategic partners around the world, including the long-established American watch brand TIMEX and the American digital medical company AliveCor.

In the field of sports and fitness, Huami Technology has successively acquired the multi-sport sensor company Zepp and the core assets of Physical Enterprises Inc (PEI) under the Adidas Group, maintaining its leading edge in technology and products in this field.

Huami Technology is also continuously increasing its investment in the frontier of chips. As a platinum member of the RISC-V Foundation, the company has invested in two startups in this field, SiFive and GreenWaves Technologies. The company has also invested in Nurlink and BlueX to promote its layout in wearable and IoT chips.

As an innovative enterprise, Huami Technology has also carried out extensive cooperation with famous domestic and foreign universities in R&D, products and teaching. At present, the foreign universities with which it has established cooperative relations include the Norwegian University of Science and Technology (NTNU), Stanford University, and the University of California, San Diego (UCSD), and the domestic universities include the University of Science and Technology of China, Tianjin University, Beijing University of Aeronautics and Astronautics and other famous universities.

Corporate Honors

AMAZFIT smartwatch products have won the German iF Industrial Design Award and the Red Dot Design Award for many times with their excellent design and craftsmanship. Huami Technology and Disney jointly launched a number of customized products with themes such as Avengers and Star Wars, which are also deeply loved by users and fans.

Company Mission

The company's mission is to "connect health with technology". Through the "chip-end-cloud" strategy, it will deploy chips, smart wearable terminals and health cloud services, build a global health ecosystem, and become the most trusted partner of users.

Development History

-In 2013, Huami Technology was founded.

-At 8pm on September 16, 2015, Huami Technology held a press conference in Beijing to launch its new brand and new product, the Amazfit wristband, and invited the national goddess Gao Yuanyuan to attend.

-On March 29, 2016, the Amazfit Equator, a fashionable smart bracelet designed by Huami Technology, was officially released for sale at a price of RMB 299.

-In the first three quarters of 2019, Huami Technology's total shipments reached 27.6 million units, a year-on-year increase of 50.8%, exceeding the full-year shipments in 2018.

-As of August 27, 2019, the cumulative global shipments of Huami Technology's smart devices have exceeded 100 million units.

-As of September 30, 2019, Huami Technology's smart wearable devices have recorded a total of 81.2 trillion steps, 7 billion nights of sleep, 21.1 billion hours of heart rate records, 14.89 million ECG data, and nearly 70,000 people have been initially screened for atrial fibrillation or suspected atrial fibrillation.