What is LAVA MUSIC? LAVA MUSIC Review, Features

LAVA MUSIC (Guangzhou Nahuo Information Technology Co., Ltd.) was founded in 2013 and was originally born on the campus of MI Conservatory of Music in Los Angeles, USA. It focuses on integrating technology and art, and developing innovative musical instrument products and music education services.

About LAVA MUSIC

In 2017, Nahuo developed Air Sonic carbon fiber material and one-piece molding technology to create the world's first one-piece carbon fiber guitar LAVA ME. Nahuo has applied for more than 40 invention and utility model patents for LAVA ME. The emergence of LAVA ME has changed people's impression of guitars and the way guitars are manufactured, bringing production efficiency and precision to a new level.

Founder

Zitian Lu is the founder and CEO of LAVA MUSIC. In 2015, he led the team to launch the first LAVA GUITAR, and in 2017, he launched the revolutionary LAVA ME, leading the industry innovation. Zitian led LAVA to achieve at least 200% revenue growth each year, making it one of the most creative companies in the industry. Before founding LAVA, Zitian graduated from the Musicians Institute GIT and then graduated from UCLA Extension in film scoring.

Development History

-In 2012, when Lu Zitian was studying at the Musicians Institute in Los Angeles, he first talked about the market potential of the music industry. Su Jiayang, who was also studying at the MI, was impressed by his vision of innovating and improving the music industry. Afterwards, they returned to China and found musician Deng Zhishun, convincing him to join. Eventually, the three of them founded Nahuo Company in 2013.

-In April 2015, Nahuo launched the first LAVA GUITAR. In the same year, Nahuo completely stopped selling other brands of musical instruments and focused on R&D design, supply chain management and branding.

-On October 11, 2017, the world's first one-piece carbon fiber guitar LAVA ME was launched. In the process of inventing LAVA ME, Nahuo reintegrated a unique supply chain system and cooperated with multiple institutions to develop Air Sonic carbon fiber materials and one-piece molding technology.