What is Prestozon

Prestozon is an Amazon PPC management tool that helps sellers optimize PPC ads, including reviewing each keyword and automatically updating it, optimizing ACoS, and analyzing search keywords.

Function

1. Bid optimization, choose to view each custom keyword suggestion or automatically apply all. In the bidding wizard, Prestozon will check each keyword and summarize the data since the last bid change. As long as there is enough data, it will recommend new bids to get sellers closer to their ACoS goals;

2. Keyword suggestions: Automatic analysis of each search term generates custom suggestions for negative keywords and new keywords;

3. Optimize ACoS. Each campaign has a target ACoS, and Prestozon’s proprietary algorithm makes bid recommendations based on that ACoS.

4. Save bid records. Amazon will discard old bids as soon as it changes the ad auction. Prestozon will save them so that you can understand the best bid for each keyword.

5. Support for Headline Search Ads (HSA), support for campaign, ad group and keyword analysis, so sellers can gain a deeper understanding of advertising data in more detail than what they can see in AMS or Seller Central.

Supported Sites

Amazon United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, India

cost

Fees range from $80 to $1,000 and support sellers with monthly ad spend between $5,000 and $100,000, depending on the seller’s PPC usage and needs.

FAQ

Q: What seller data did Prestozon have access to?

A: The tool only accesses the Product Advertising API on Amazon. It cannot see the seller’s product details, user data, or anything else, only the seller’s campaigns.

Q: Where does the data come from?

A: With the seller’s permission, the tool obtains all data through the Amazon Product Advertising API, which is much more detailed than the reports in Seller Central.

Q: Is the seller’s data safe when using this tool?

A: Prestozon can only view advertising data with the seller’s permission. The tool cannot access the seller’s Amazon login credentials, so it cannot steal the password, so the seller’s data is also safe.

Q: How is my level determined?

A: Prestozon determines seller tiers based on the amount spent on Amazon Sponsored Product advertising in the past 30 days. At the beginning of each billing cycle, the tool looks at how much the seller has spent in the next month and charges the corresponding tier. It also works with annual plans, where the tool determines the annual plan fee based on the advertising spend in the past 30 days.

Q: What should I do if my spending exceeds the monthly spending limit for my tier, such as during the year-end peak season?

A: If you spend more than usual in a month, Prestozon will only charge you the difference. The following month, you will be back to your normal tier. If you are on an annual plan, you will be charged the difference in monthly plans for that period.

Q: What if I manage multiple accounts?

A: Sellers need to register Prestozon for each account, and each account is charged separately.

Q: What if the seller sells in multiple countries?

A: You will need to pay for each account separately, but as long as that user/email address has PPC permissions in each account, Mackey will be able to view all of them with a single login in Prestozon. For example, if you sell products on Amazon US, Canada, and Germany, all three profiles will appear in the drop-down menu of your account and you will be able to view them individually.