TEMU launches new regulations again, sellers: profits are squeezed again!

As we all know, TEMU has attracted many sellers to join by taking on the freight costs of overseas sales, logistics distribution, after-sales customer service and other logistics links. However, as time goes by, the number of sellers continues to increase, the sales volume of products continues to rise, and the logistics costs also increase accordingly.

Earlier, TEMU had already tried to reduce logistics costs by canceling the freight subsidies for non-hot products, which caused many sellers to complain. Now, TEMU has issued new regulations, requiring that from December 12, if the weight or volume of the goods filled in by the seller on the platform differs from the actual weight or volume by more than a certain value, the seller will need to pay liquidated damages to the platform. At the same time, the greater the deviation between the value and the actual value, the higher the liquidated damages will be.

According to the sellers, the platform has recently prompted this issue in the merchant backend and when posting products, requiring sellers to strictly measure and truthfully fill in the volume and weight of the products after packaging. If they are filled in incorrectly, they will be treated as violations.

At the same time, the platform will also require sellers to sign a "Commodity Weight and Volume Filling Rules", which currently only limit products under the JIT model and customized products. The regulations show that if the difference is greater than 50g and the difference ratio is greater than 10%, then based on the total order quantity, a penalty of 10 yuan will be paid for each 50g difference, and the part of the difference less than 50g will be treated as 50g.

For goods under non- JIT model and non-customized goods, the maximum penalty that the seller must pay to the platform due to inconsistent product weight or volume is RMB 20/sku.

As soon as the rules came out, many sellers began to complain and said: "We will have to spend more energy on weight verification in the future. Our operating costs have increased, but our revenue has not changed." In comparison, the platform's workload and labor costs are obviously much lighter.

TEMU keeps adjusting its logistics measures, and the related costs are constantly passed on to the sellers. A large number of sellers believe that TEMU is clearing out some sellers because the rising logistics costs will completely erode the profits of many sellers. For some sellers whose supply chains are not so strong and who are under great financial pressure, clearing out inventory and leaving is their choice.

Through this move , TEMU can select some high-quality sellers to stay on the platform and make full preparations for entering other markets in the future. In many media reports, we can see that Pinduoduo has a deeper layout for TEMU and plans to let it enter the Canadian and Spanish markets. TEMU's move is also considered to be preparing for entering other markets.

Temu

New regulations

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