Beware! Another high-profit product has been removed from shelves

In recent years, the sales of auto parts have risen rapidly and have become a popular category for exporting to overseas markets. In order to seize this market, a large number of unscrupulous sellers have begun to sell counterfeit auto parts.

According to data from the European Intellectual Property Office (EUIPO), global sales of counterfeit tires reached 2.2 billion euros in 2021. In 2022, the global market value of counterfeit auto parts will reach 2.3 trillion US dollars.

According to a report released by the well-known automobile brand Mercedes -Benz, the number of counterfeit Mercedes-Benz products traded around the world continues to increase. In 2021, 1.86 million counterfeit products were seized in more than 650 raids. This figure increased by 6% compared to 2020. In 2021 , more than 126,000 counterfeit Mercedes-Benz accessories were removed from the shelves.

Selling counterfeit products is not only illegal, but also seriously endangers the personal safety of consumers. Because the quality of these auto parts is not guaranteed, it is very likely that consumers will have accidents while driving their cars.

Renata Jungo Brungger, Member of the Board of Management of Mercedes -Benz AG, Integrity and Legal Affairs, said: “ These sellers of counterfeit goods are highly organised criminal groups who can earn more profit from selling counterfeit goods than from drug trafficking. We are working closely with authorities around the world to reduce the threat these criminal gangs pose to road safety. ”

After the outbreak, more and more unscrupulous sellers are selling counterfeit goods through online platforms and social media channels. Counterfeit goods can be listed on e-commerce platforms in a very short time and sold with the support of social media. Therefore, brand protection experts need to make more efforts in combating the online trading of counterfeit products .

It is understood that Mercedes -Benz will take severe action against counterfeit products such as brake discs, wheels, body and steering parts. The brand protection strategy includes three aspects : detection, attack and prevention. Brand protection experts can identify counterfeiters by detecting suspicious offers on online platforms and social media or at global trade fairs . In 2021, more than 126,000 counterfeit Mercedes-Benz accessories were removed from online platforms.

With the changes in the market environment in recent years, the development of the auto parts market cannot be underestimated. The demand for auto parts products in the traditional European and American markets is huge and is still growing rapidly.

It is reported that the automobile industry can generate nearly one trillion US dollars in revenue in the United States each year, accounting for about 3.5% of the US GDP, and the auto parts market has always been one of the largest consumer groups in the United States, with an industrial capacity of over one trillion.

American sellers can seize this market opportunity, but it should be noted that they must avoid counterfeit goods when planning their products, otherwise the consequences of being caught by the platform will be very serious.

Auto parts

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